by Angela Copeland | Jul 10, 2014 | Job Posting
FedEx is seeking a Marketing Specialist Advisor in Memphis, TN.
The Marketing Specialist Advisor for the Search Management discipline will ensure fedex.com and other content sites meets optimal architecture, link, and design criteria of the latest search engine algorithms to improve visibility, rank, and relevance in search engines over time.
This position is responsible to:
- Lead efforts in Search Engine Optimization projects to drive additional traffic to fedex.com and other FedEx content sites
- Define key performance indicators for search terms and compete for valuable terms
- Optimize areas (landing pages) and content (images, video, copy) on fedex.com to improve visibility, rank, and relevance positions in major search engines, as well as drive key conversions such as new account generation, and shipping labels
- Develop linking strategies and monitor implementation
- Ensure SEO campaigns are coordinated across and with Paid Search, Local Search, Social Media, Mobile and Dynamic Digital campaigns for highest return on investment
- Research and resolve HTML code and content, link architecture and navigation issues and work with Interactive Marketing IT for resolution
- Assist in layout of web pages, develop and participate in quality assurance, content review publishing process
- Educate internal and external clients on best practices and overall effectiveness of natural search
- Develop and present SEO related weekly, monthly and quarterly analytical reports
- Consult on SEO strategy and deployment for the regions – EMEA, CAN, APAC and LAC
- Research and report on best practices and competitors
- Maintain an understanding of industry trends and research industry related media on an ongoing basis and its implications to our SEO practice
As part of the effort, this individual is expected to collaborate across the enterprise with internal partners in the Go-to-Market, Digital Content, Digital analytics, Product and IT teams in building the architecture, technology and analytical framework that maximizes online conversion rates for organic search. This position requires a highly independent leader who can maintain success and growth within the position objectives.
To learn more, or to apply online, visit the FedEx posting here.
by Angela Copeland | Jul 10, 2014 | Job Posting
Starbucks is seeking a Regional Director in Dallas, TX.
his job contributes to Starbucks success by leading store operations within an assigned region and managing a team of district managers to create and maintain the Starbucks Experience for our customers and partners. Models and acts in accordance with Starbucks guiding principles.
Summary of Key Responsibilities
Responsibilities and essential job functions include but are not limited to the following:
Leadership – Setting goals for the work group, developing organizational capability, and modeling how we work together:
- Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork to achieve business results.
- Supports the implementation of Company programs, procedures, methods and practices to promote Starbucks key messages and achieve a competitive advantage.
Planning and Execution – Developing strategic and operational plans for the work group, managing execution, and measuring results:
- Directs and continuously improves store operations within the region to meet company objectives for operational excellence. Identifies, plans and executes areas for improvement to ensure consistent legendary service to customers.
- Plans and executes strategies to increase sales while controlling operational costs within the assigned region. Identifies trends and forecasts store budgets.
- Plans and implements regional and zone initiatives to support Starbucks business objectives.
- Plans and manages business unit/department processes and practices to ensure that programs are aligned with company business goals and objectives.
- Prepares, communicates and educates client groups and team on changes in policies and practices within the organization.
To learn more, or to apply online, visit the Starbucks posting here.
by Angela Copeland | Jul 9, 2014 | Job Posting
The Dallas Arboretum and Botanical Garden is seeking a Bilingual Outreach Staff Educator in Dallas, TX.
The beautiful and nationally recognized Dallas Arboretum and Botanical Garden is seeking an dynamic educator for an exciting full time opportunity to teach, coordinate and assist in the development of educational programming under the direction and approval of the VP of Education.
Duties and Responsibilities Include:
- Develop, modify and teach education department programs, at the Arboretum and at area schools and centers.
- Develop materials related to the above programs.
- Translate written materials from English to Spanish.
- Develop, modify, supervise and teach family programs including during some school holidays and weekends in spring and fall.
- Implement lesson plans, maintain accurate data records and pack and return supplies to the Arboretum in timely manner.
- Train and supervise volunteers assisting with education programs for which he/she is responsible.
- Distribute and process program evaluations for all programs; review at the end of each semester and prepare a written report for the Vice President of Education and the Education and Research committee.
- Assist in the supervision of summer interns.
- Maintain expenses within the budget throughout the year, obtaining necessary approvals for purchases.
- Promote and facilitate Arboretum programs by developing a relationship with Partner organizations.
- Assist in developing and implementing education activities for events at the Arboretum and at partner organizations.
- Support helping the team meet and exceed the education department’s overall goals.
To learn more, or to apply online, visit the posting here.
by Angela Copeland | Jul 9, 2014 | Job Posting
The University of Memphis is seeking a Coordinator of Athletic Business Operations in Memphis, TN.
The Coordinator processes invoices and reimbursements with University Accounting. Assist with the processing of travel claims, advances and reimbursements. Assist with reconciliation of daily deposits and processing of accounts receivables. Serves as liaison for all purchasing and accounts payable inquiries for the Athletic Department.
Initiates requisitions, purchase orders and journal entries using Banner Financial systems. Responsible for creation of vendors and individual contractors in financial systems.
Review practices and procedures between Athletics, Procurement and Accounting. Recommend changes to existing Athletics Business Office policies and procedures accordingly. Assist with training of coaching and staff of proper procurement procedures.
To learn more, or to apply online, visit the University of Memphis posting here.
by Angela Copeland | Jul 8, 2014 | Advice, Podcast
Episode 7 of the Copeland Coaching Podcast is live!
This week we talk with Kristi King, Business Development Manager at recruiting firm Experis – a division of Manpower Group.
Kristi works to place top talent in positions and gives her advice on job searching, interviewing, and working with a recruiter.
Listen and learn more!
by Angela Copeland | Jul 8, 2014 | Job Posting
Southwest Tennessee Community College is seeking a Provost / Executive Vice President in Memphis, TN.
The Provost/Executive Vice President is the chief academic officer directly responsible to the President for leading the development, coordination and implementation of curricula and instruction at the College. He/she serves as advisor to the President on all academic affairs. The Provost/Executive Vice President serves as a spokesperson for the faculty, departmental chairpersons, and academic deans with regard to matters concerning the instructional programs, budget proposals and academic personnel policies. The following staff and areas report to the Provost/Executive Vice President: Associate Vice President, Dean of the College; Executive Directors of Extended Programs; Library Services; Special Academic Programs; Retention and Graduation.
To learn more, or to apply online, visit the Southwest Tennessee Community College posting here.
by Angela Copeland | Jul 8, 2014 | Job Posting
Glassdoor.com is seeking a Marketing & Web Analytics Manager in Sausalito, CA.
As the business owner for Google Analytics, campaign tracking and our other marketing analytics tools, you’ll be responsible for developing the overall analytics strategy for the marketing team. You’ll have a keenly analytical mind and the intellectual curiosity to identify opportunities to improve the performance of our website, mobile applications and our marketing campaigns and then you’ll be able to work across teams and use your influence to drive rapid improvements in key user metrics.
Key Responsibilities:
- Act as the business owner of our Google Analytics platform, setting guidelines as to how the site should be tagged, identifying areas for improvements and acting as an evangelist for the usage of web analytics and other data within the business.
- Analyze business/marketing data to identify key drivers, mechanics and associated dependencies for driving customer adoption, retention and monetization
- Develop and own key marketing and web metrics KPIs and drive their adoption through the business, providing the business case supporting KPI metrics and demonstrating effect
- Proactively work with key stakeholders (product managers and marketers) to help them identify opportunities to improve conversion of key funnels
- Analyze areas with improvement opportunities and make recommendations to stakeholders as changes to test to drive funnel improvements.
- Consult with product and marketing teams regarding business opportunities. Identify questions, determine and get agreement on analytical approach; synthesize analysis into clear takeaways and insight; deliver actionable insights that we can use to grow the business
- Create dashboards and automated reports for marketing teams and other teams, as needed. Provide analysis as part of reporting cadence and develop recommendations based on findings.
To learn more, or to apply online, visit the Glassdoor.com website here.
by Angela Copeland | Jul 7, 2014 | Advice, Newsletter
I hope you had a wonderful holiday weekend. Being back in the office today may remind you of how much you’d still like to be on vacation. Or at another job. Or anywhere else for that matter.
Unfortunately, we sometimes wait a little too long to decide to make a career change. We wait until things feel unbearable before we begin our search. And suddenly, it can feel like time has already run out.
Our patience is low. Anxiety is high. We’d do anything to just not have to go to that job one more day.
When you get into this frame of mind, you may start to search for jobs you wouldn’t normally look for. You know, jobs you could have done 10 years ago. Positions that require few skills and little of your true talents. They may even pay much less.
You know you can land one of these jobs quickly, and it will buy you time. You’ll be able to work there for a few months while you keep searching for your next real gig.
But, I bet when you interview for that easy, temporary job – you don’t tell them your plans. You can’t. They’d never hire you if they knew you weren’t planning to stick around.
If you take that temporary job, it will take a weight off your shoulders and give you time to start looking for your real dream job. But, what will you tell your next employer when you interview? Will you say that you’re only been working at your job for a month, but are looking for something new?
You could tell them how awful your last manager was and how you ran from the building when it was practically burning down. They’d understand, right? Wrong.
This entire plan has three flaws that I want you to consider before running from your job:
- It doesn’t look good to stay at a job for just a few months. It makes it harder for you to be considered for another job and it creates a story on your resume that you’ll be forced to explain time and time again in the future. And, if you decide to stay at your temporary job for a year, you’ve delayed your real job search by a year. That’s also not helpful.
- It puts you in a position to talk negatively about your previous and current employers. You’ll want to explain why your last job was so bad. Then, you’ll want to explain why this so-so job is temporary. This is never good. You don’t want to spend your time in an interview explaining what was wrong at your last (or current) job. Even if your reasoning is completely sound, it creates a poor reflection on you. This is something you want to avoid.
- It takes away your negotiating power. You want to make more money in your next job. But, if your dream job knows you’re in a helpless, dead end situation right now, they’re not going to offer you the same competitive salary. They don’t have to. They know you don’t have a lot of options. They realize you ran away from your last job, and you need them more than they need you.
I know it can be hard, but if you can, try to devote your energy to finding your dream job now rather than searching for a temporary solution. Even though a temporary job seems like a solution, it can often delay you arriving at your dream job for months or years longer than necessary.
Finding a good job is a job in itself. Set aside time each day to work on your job search. In just a few months, you could be in a better situation. You’ll find something you really enjoy more. It will use your skills, and might even pay more. In this sense, your patience will truly pay off.
I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search.
Happy hunting!
Angela Copeland
@CopelandCoach
by Angela Copeland | Jul 7, 2014 | Job Posting
Girl Scouts Heart of the South is seeking a Director of Fund Development in Memphis, TN.
This person creates long range development strategies to meet the organization’s fiduciary goals and objectives. They advise and consult with the CEO and provides professional expertise and direction to the Board of Directors and Fund Development Committee Chair. They demonstrate a strong passion for the Girl Scouts Heart of the South mission of girl leadership and development.
Candidates must have a Bachelors degree and a minimum of 5 years of experience in development and fundraising, preferably in a non-profit environment. The candidate should possess demonstrated success in receiving annual results and must possess proven management skills with a direct reporting relationship from development staff. The candidate must also possess demonstrated leadership, marketing and donor cultivation skills as well as proven multi-year success raising funds through Boards of Directors and Community Advisory Boards. Familiarity with Raiser’s Edge is also required.
To learn more, or to apply online, visit the Girl Scouts posting here.
by Angela Copeland | Jul 7, 2014 | Job Posting
Reddit Gifts is searching for a Head of Marketing in Salt Lake City, UT.
redditgifts is hiring for a full-time Head of Marketing who is self-motivated, entrepreneurial, and a proven leader. The position requires a minimum of four years of online marketing experience preferably in e-commerce marketing. This person will be responsible for building a globally recognized e-commerce brand in addition to developing end-to-end marketing solutions for customer acquisition, the marketplace shopping experience, merchant best practices, and order fulfillment.
Head of Marketing is responsible for the planning and execution of marketing and sales goals for redditgifts’ US and global e-commerce business. This key leader will bring creativity to the marketing arm as well as an ability to establish proven best practices, process, measurement, and forecasting systems. This leader will be well versed in all aspects of customer acquisition including SEM, SEO, PLA’s, and Affiliate as well as retention, loyalty, and reactivation.
We seek applicants with a track record of both establishing and growing these programs. This person will possess strong vendor relations, project management, communication, and analytical skills, as well as experience working for a data-driven, multichannel, direct-to-consumer e-commerce retailer.
Top applicants will have utilized lifetime value to drive customer acquisition, developed sophisticated multi-contact attribution models, leveraged social media to drive not only customer engagement but acquisition and sales and have a proven track record of leading a team in accomplishing meaningful and sustained sales growth.
Head of Marketing needs to be a big thinker. This is a creative role, and spreading happiness is our number one priority at redditgifts. Applicants should be excited to develop brand strategies and marketing campaigns that both inspire the world and bring happiness to others.
To learn more, or to apply online, visit the Reddit Gifts posting here.
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