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Your Social Media Tattoo

Have you ever considered getting a tattoo? Or had a child ask you about getting one? If you have, you know it can be a tough decision.

Getting a tattoo is very personal. Tattoos are permanent. They have a personal meaning that often ties back to your beliefs or your experiences. If you decide to get a tattoo, you’ll consider where the tattoo will be located. You’ll decide if you want people to see it all the time, or just some of the time, depending on which clothing will cover it.

You probably wonder where I’m going with this line of thought. I was recently asked about social media during a radio interview. How should we use it? What should we post online, and what should we keep to ourselves?

Given everything going on in the world today, what we share on social media is such a difficult and personal question. There’s no one size fits all answer. On one hand, with all of important political issues that are in the news, you may feel compelled to speak out and be heard. On the other, you may be hesitant to make waves.

Whatever you decide to share, one thing is for sure. What you post on the internet is permanent. It’s like you’re writing in permanent marketer each and every time you share.

Sometimes the things we write don’t seem permanent. Our online presence appears to be in our control. We can delete anything we add to the internet, after all.

But, don’t be fooled. There are a number of ways that everything you write online is permanent. There’s a website called the “Wayback Machine” that archives web content. It doesn’t have a copy of every site and every piece of content, but you would be surprised how much is there. Visit and look up your favorite website. You’ll find that you can look at copies of the site from years ago. It’s pretty incredible.

Then, there are printouts and screen shots, and all the other ways that your posts and tweets can be memorialized without your consent.

Does this mean that you should stop tweeting? No, it doesn’t. But, it means that you want to consciously think about what you want to be known for. You want to be aware of your “online brand.”

This is especially true if you’re looking for a new job. Employers will no longer accept your resume at face value. They’ll go to Google and search for your name. They will look at all of the content that pops up, whether it’s text or photos. And, sadly, they will judge you. That’s a part of the modern day life we’re living.

Again, there’s no right answer to this question. What you choose to share is up to you. But, remember, the content you share online is an internet tattoo that will follow you long after you outgrow it.

I hope these tips have helped you. Visit to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Visit to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in iTunes or Stitcher.

Happy hunting!

Angela Copeland


162 | Creative Careers in Writing & Social Media – Audrey Boring, Austin, TX

Episode 162 is live! This week, we talk with Audrey Boring in Austin, TX.

Audrey is an independent marketing and advertising professional. She began her creative career as a copywriter, setting up her own freelance business in 2010. She has worked with clients such as, International Paper, and St. Louis Children’s Hospital. She also recently spoke at SXSW about “Building the creative career you’re meant to have.”

On today’s episode, Audrey shares:

  • What it’s like to be a freelancer
  • The pros and cons of freelance versus a corporate job
  • How to break into the social media space as a professional
  • How companies are using social media today
  • Tips on switching from a non-creative field to a creative field

Listen and learn more! You can play the podcast here, or download it on Apple Podcasts or Stitcher.

To learn more about Audrey, visit her website at You can also send her an email at

Thanks to everyone for listening! And, thank you to those who sent me questions. You can send me your questions to You can also send me questions via Twitter. I’m @CopelandCoach. And, on Facebook, I am Copeland Coaching.

Don’t forget to help me out. Subscribe on Apple Podcasts and leave me a review!


The New World of Social Media

Social media used to be so fun. We could all stay connected with friends and family, for long periods of time and around the world. It felt like social media was expanding our friend circles. For example, I have reconnected with friends that date back to kindergarten. Before the internet, this would have been much more difficult.

Fast forward to today. If you’re like me, you may feel at a bit of a loss about the purpose of social media anymore. Sharing a photo of the wonderful food you ate last night feels insignificant. We’ve also learned that posting beautiful family photos or vacation pictures may come across as bragging. Many folks feel negative after seeing their friends doing so well – even if their online personas are a bit of a show.

If what we were posting is so insignificant, perhaps we should be posting about something important? There’s so much to pick from in today’s news. Is that what we should be posting about? Should we use our online voices to be heard?

I’m honestly not sure. If you’re like me, you can probably see the argument for both sides. On one hand, it’s important to speak up for what’s right. It’s important to share your views and try to make a difference. On the other, I wonder how much social media is helping our cause, and how much it’s alienating us from others.

Someone recently said to me, “Wow, I had no idea how many of my friends I don’t like. When they start posting their political views on Facebook and I don’t agree with them, I know we can no longer be friends.”

In a certain regard, this is sad. The more we divide ourselves by our beliefs, the less we are willing to talk through important ideas together. As children, we made friends based on who share the same hobbies, not who voted for the same person.

This recent string of bad news has left many people struggling to define the role of social media. When social media first started, it was a relatively positive experience filled with cats and babies and vacation photos. Now, it’s all a bit different.

At the end of the day, we each have to decide how we want to use our social media. Whether it’s sharing family photos or discussing politics, the decision about what to share is a personal choice.

With that said, one thing is for sure. If you’re looking for a new job, your future boss is likely looking at your social media. We may assume they are just looking at our resume, but it is rarely the case. They will Google your name, and will go straight for your social media profiles.

Managers are people too. They have unfair biases that come into play. When you decide what to share and how to use your voice, just remember – the world is watching.

Angela Copeland, a career coach and founder of Copeland Coaching, can be reached at

Using social media in your job search

Social media isn’t part of a job search. In order to find a job, you only need a resume, business cards, and a nice suit. Right? This was true – if you were looking for a job in 2001.

In today’s wired world, there are so many more options available to you. Why not try them? After all, submitting your resume blindly just isn’t working. If you want to try something new, social media is a great place to start.

Hands down, the best social media site for the job seeker is LinkedIn. It’s an extension of your resume and a Rolodex of your contacts all rolled into one. I often hear the question, “Do I really need a LinkedIn page?” The short answer is yes. LinkedIn is free and it allows you to decide how much you share and with whom you want to connect. In fact, there are estimated to be half a billion users on LinkedIn from over 200 countries.

Use LinkedIn to expand on your resume, connect to old colleagues, and grow your network. The LinkedIn search tool is a great way to find (and to connect with) your future boss. It can also be a great way to learn who else works at your target company.

But, don’t stop there. I have been impressed at the number of business executives who use Twitter. It’s not uncommon to tweet to someone in the C-suite, and to actually receive a real response. It can be an unexpected way to grow a new relationship.

Another site you may want to consider if you’re in a creative field is YouTube. An advertising agency CEO once shared with me that some of her most impressive applicants submitted a short video about themselves via YouTube. It helped them to get the agency’s attention in a sea of other applications.

The one social media I would think twice about using is Facebook. Facebook has long been considered a private space to connect with friends and family. In fact, if you send a stranger a direct message, Facebook will typically filter it out of their inbox by default. That means that the person may never see your message. So, before using Facebook, try other social media sites.

Using social media in your job search can give you a leg up on your competition. It can also help you to shape your online presence. After all, when a company searches for your name on Google, your social media pages are certain to be the first thing that pops up. Think of Google search results like the new cover letter. Your social media pages tell a personal narrative about you and your beliefs.

Don’t worry too much about bothering the person you’re contacting via LinkedIn or Twitter. Social media is just another form of communication, similar to email or phone. Be professional and polite and you’ll find an entirely new way to grow your network. It’s far more effective than blindly submitting an application on a website.

Angela Copeland is a Career Coach and Founder of Copeland Coaching and can be reached at or on Twitter at @CopelandCoach.

144 | Social Media Career – Austin Graff, The Washington Post, Washington, DC

Episode 144 is live! This week, we talk with Austin Graff in Washington, DC.

Austin is the Talent Marketing and Branding Specialist for The Washington Post. Previously, he was the social media manager at Honest Tea and the Marketing Manager for a leading human rights agency called International Justice Mission.

On today’s episode, Austin shares his tips for starting a career in social media, and how to find a company that aligns to your personal values. Austin also shares his thoughts on being on the other side of the hiring table, as he manages The Post’s talent branding and messaging strategy.

Listen and learn more! You can play the podcast here, or download it on Apple Podcasts or Stitcher.

To learn more about Austin, follow him on Twitter at @austinkgraff, and look him on on Instagram at

Thanks to everyone for listening! And, thank you to those who sent me questions. You can send your questions to You can also send me questions via Twitter. I’m @CopelandCoach. And, on Facebook, I am Copeland Coaching.

Don’t forget to help me out. Subscribe on Apple Podcasts and leave me a review!