by Angela Copeland | Feb 16, 2015 | Advice, Newsletter
Chances are, you’ve heard the term “personal brand” at least a few times since you started looking for a job. But the question is, what exactly is a personal brand – and why does it even matter?
In theory, employers should only care about whether or not you can do a job. They should look at your education and work history.
The entire process should be straight forward, right? Although the logic seems to make sense, you’d be wrong if you expect the process to work this way.
In reality, there are many people who can do the same job. Just ask a friend who’s a hiring manager. How many applications did they receive for the last position they posted? A local non-profit recently shared with me that within two days of posting one job, they received more than 200 resumes. The staff became so overwhelmed with the volume of applications that they cutoff the deadline early. And, of the volume of candidates who applied, more than just one or two could have done the job.
This level of competition forces you to up your game. You need to stand out from the crowd. And how do you do that? By refining your personal brand.
Your personal brand is made up of all the things that reflect upon you during the interview process. The list of components includes:
- What you wear
- Your elevator pitch
- Your resume
- Your cover letter
- Your online presence, including LinkedIn
It can even include simple details like how you shake hands, how you speak, or whether or not you make eye contact.
As you can see, many of these things may be disconnected from whether or not you can “do the job,” but they give an employer an overall impression of you.
Before you begin your search, spend some time refining these pieces and you’ll find your job search success will increase.
If you’re located in the Memphis area and you’d like to learn more, you’re invited to attend a “Building Your Personal Brand” workshop I will be presenting at Christian Brothers University in Buckman Hall’s Spain Auditorium next week. It will help you to prepare for the upcoming Multicultural Career Expo. It’s free and open to the public. It will be held on Tuesday, February 24th at 6 PM. I hope to see you there! To learn more, visit www.CareerExpoMemphis.com.
I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts and Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.
Happy hunting!
Angela Copeland
@CopelandCoach
by Angela Copeland | Feb 16, 2015 | Job Posting
Monogram Foods is seeking a Vice President of Human Resources in Memphis, TN.
This position will play a critical role in leading the Human Resources team at Monogram’s 5 plant locations and human resources initiatives for the nearly 2,000 Monogram Foods team members. This position reports to the Chief People Officer.
To learn more, or to apply online, visit the Monogram Foods posting here.
by Angela Copeland | Feb 16, 2015 | Job Posting
Indeed.com is seeking an EMEA Site Operations Lead in Dublin, Ireland.
Responsibilities:
- Provide administrative and operational support to international P&L programs
- Discover and implement process automation and optimization opportunities through analysis, reporting and scripting
- Identify content generation and lead qualification business opportunities
- Leverage Indeed’s internal network of contractors to generate efficiencies and improve business processes
- Collect and address EMEA operational requests received via several channels (meetings, emails, google form, jira tickets)
- Improve international communication channels by fostering collaboration among EMEA and US teams in coordination with the BizOps team in Austin
- Provide logistical support to all EMEA offices in collaboration with the Strategy team in Austin
To learn more, or to apply online, visit the Indeed job posting here.
by Angela Copeland | Feb 15, 2015 | Job Posting
Youth Villages is seeking a Research Assistant in Memphis, TN.
Position entails conducting phone interviews with family members or state caseworkers of children and youth discharged from Youth Villages.
Position also includes data entry of completed surveys into database and occasional other duties including but not limited to written communication to families.
by Angela Copeland | Feb 14, 2015 | Job Posting
Box.com is seeking a Director of Customer Success in Austin, TX.
In this full-time role you will lead and grow a team of Customer Success Managers across customer segments and geographies. By nature, you are incredibly motivated by delighting customers and you have a strong sense of what it takes to make Box’s service exceed customer expectations. As a CS leader, you will lead strategic initiatives aimed at maximizing adoption, retention, and overall customer lifetime value of our customers expansion). You will also play a vital role in scaling Box’s Customer Success organization – including how we manage field operations, hiring, development and training, etc. You will provide guidance to your teams in managing their accounts and workloads and serve as a coach through challenging situations with the customers. Your inherently motivating personality inspires your team to perform at the highest level. You bring a cross-functional perspective to Box and can work with other departments on internal projects. You are also excited to be very involved in hiring new members of the team as Box continues to grow.
To learn more, or to apply online, visit the Box.com job posting here.
by Angela Copeland | Feb 13, 2015 | Advice, Media
My latest Memphis Daily News column is out, “Relocating for Work.”
Moving for a new career, or the potential of a new career, can be daunting. You’ll have to sell your home. Your children will need new schools. Your belongings will have to be boxed, moved and unboxed. You’ll need to find new service providers, including doctors, hairstylists and childcare.
I recently received a question from a reader on the topic of relocation. Whenever she applies for an out-of-state job, the company says, “After you relocate, give us a call.” The reader asked if this was how other people are finding jobs, as it seems to be an unstable approach.
I empathize with this situation. Relocating can be a tricky topic. And, moving with no job is unstable.
To learn what I recommend in this situation and for more information on how to get relocation, check out my entire Memphis Daily News column here.
by Angela Copeland | Feb 13, 2015 | Job Posting
The Memphis Grizzlies is seeking a Ticket Operations Coordinator in Memphis, TN.
The Coordinator, Ticket Operations is responsible for assisting both the Arena and Grizzlies Box Office Managers with all assigned duties, including will-call, ticket sales, information calls through main box office line.
To learn more, or to apply online, visit the Memphis Grizzlies job posting here.
by Angela Copeland | Feb 13, 2015 | Job Posting
EA is seeking a Director of Systems Engineering in Austin, TX.
The Director of Systems Engineering contributes to setting strategy and objectives for systems within EA’s digital platform. As a leader in the Digital Platform Infrastructure and Operations team, this position is responsible for managing the Systems Engineering teams to support EA’s digital platform and online gaming environments. This position will drive definition and execution of tactics and strategies for on-premise, managed, and cloud hosting. Balancing work in these facilities will provide EA highly reliable, flexible and cost effective services. This hands-on position will work closely with internal sponsors and external service providers to ensure that services are aligned with business objectives including EA’s digital platform and online game services. The position requires the ability to balance multiple stakeholder needs while maintaining an enterprise-wide view.
To learn more, or to apply online, visit the EA job posting here.
by Angela Copeland | Feb 12, 2015 | Job Posting
Goodwill is seeking a Director of Process Improvement in Austin, TX.
Leads large-scale interdepartmental projects with focus on safety, quality improvement, cost reduction, and Lean principles. Analyze business and operating procedures to devise and implement the most efficient methods of accomplishing the work. Works with all levels of staff to research, plan and implement new methods.
by Angela Copeland | Feb 12, 2015 | Job Posting
Robert Half (the placement firm) is seeking a Chief Financial Officer in Memphis, TN.
Intermediate Accounting Policy, Intermediate Year End Closings, Intermediate Strategic Planning, Intermediate Month End Close, Intermediate General Ledger, Intermediate Financial statements consolidation, Intermediate Financial Statement Preparation, Intermediate Financial Reporting, Intermediate Financial Analysis, Intermediate Cost – Standard, Intermediate Consolidations, Intermediate Cash Management/Cash Flow, Intermediate MS Excel.
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