Apply Test & Learn to Your Job Search
As you already know, I started my career in the technology world. My undergraduate degree is computer and systems engineering, with a concentration in manufacturing. It’s like a combination of computer programming and electrical engineering, with a little mechanical engineering for good measure.
A decent part of my career has been spent creating new things. Whether it’s a technology, a website, or a marketing strategy – I was working on some kind of new idea.
But, this is the thing. New ideas fail. They fail a lot. They’re risky.
So, how do you get technologists to take the risks that are needed in order to come up with new ideas?
There’s more than one answer to this question, but one practice is what’s known as “test and learn.” According to Wikipedia, the test and learn process is designed to answer three questions.
- What impact will the program have on key performance indicators if executed across the network or customer base?
- Will the program have a larger impact on some stores/customers than others?
- Which components of the idea are actually working?
In other words, try something. See if it works. If it doesn’t work, adjust it and try something else. A CEO of Capital One, Richard Fairbank, described the test and learn process as, “a marketing revolution that can be applied to many businesses.”
So, what if that ‘business’ were actually your ‘job search’? What if you could start a job search without knowing all the answers? Or, you could go for an interview at a company without knowing for sure if you would take a job offer, if it was given?
When it comes to job searching, there’s not just one way to do it. There’s not one perfect elevator pitch or one right resume format. Thinking there’s one right answer will leave you frustrated to say the least.
Take a little pressure off of yourself. You don’t have to get it right the first time, or every time. But, if you don’t try at all, you’ll definitely fail.
If you give something a shot and it doesn’t work the way you want it to, adjust your approach. Then, try again. And, adjust your approach again, and try again. This is a never ending process.
I truly believe a test and learn approach might free us a bit from the idea of failure. And, it would give us more time to focus on landing that next job.
I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Happy hunting!
Angela Copeland
@CopelandCoach
The Secret to Using LinkedIn Effectively
There’s a question that many new job seekers are thinking about. “Do I really need to use Linkedin, and how can I use it effectively?”
The first answer is straightforward. Yes, you need to use LinkedIn. You need to use it for your job search. And, honestly, you need to use it before your job search. It should be part of your professional brand – similar to carrying a business card. Integrating LinkedIn into your daily business practice will make it both easier and more effective in the long run.
So, the next question is around how to use LinkedIn effectively. Sometimes, people ask me if there’s a course they can take. And actually, I do teach a workshop about LinkedIn. But in reality, you don’t need a special class to use LinkedIn.
The main thing you need to do to become good at LinkedIn is use LinkedIn. You heard me right. Use it. It’s like Facebook. If you only looked at Facebook every six months, you might wonder how it works. It would be a bit unclear how to find your friends or how to accept party invitations. But, if you’re like most people, you use Facebook every day. And, after a while, it becomes second nature.
So, where to begin? First, you need a profile picture. I get it. You may not really like putting up photos of yourself. You may not have a recent photo you like. I totally hear you. But, in order to use LinkedIn effectively, you’ve gotta do it. Don’t feel like you need to hire a professional photographer. A friend could even take a decent photo on your smartphone. Just be sure that you look professional and the photo is only you. Ideally, you want to smile.
Next, fill out your profile. Put in as much information as you can. Include a mini-bio of yourself in the Summary section. Include your jobs in the Experience section, along with detail about what you did. Include your degrees (but omit the year you graduated). Fill it out – all of it.
Then, ask your trusted contacts to leave reviews of your work under the Recommendations section.
If you’re really feeling ambitious, turn on the “open candidate” feature. This is where you let recruiters now that you’re open for new jobs. It’s also a place where you can leave notes for recruiters about your dream job, including desired job titles, locations, and industries.
Now, get out there and use LinkedIn. Follow companies, participate in discussions, share articles, connect to colleagues and yes – do consider connecting to someone you don’t already know in real life. After all, how are you going to meet new people if you don’t meet new people?
That’s it. Just like Facebook, the more you use LinkedIn, the easier it gets. The more intuitive it becomes. The more aware of little features you become. It’s just that simple.
Remember, don’t put information on LinkedIn that you wouldn’t want your boss to see. Don’t share confidential company stats. And, definitely don’t SAY that you are looking for a job.
There’s no secret to it. Well, except maybe this one. The secret to using LinkedIn is to use LinkedIn. :c)
I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Happy hunting!
Angela Copeland
@CopelandCoach
Is your company due for a health checkup?
If we learned anything from 2017, it’s that there’s more going on behind the doors of Corporate America than we thought. What initially started as a few rouge senior level executives showing their birthday suits to employees ended up revealing a much larger problem. The issue was far more widespread than we may have realized.
Who could have guessed what momentum the #metoo movement would have? It seems that people from far and wide (and from all different backgrounds) can relate.
As shocking and disappointing as this new reality is, there’s one very positive thing coming out of it. It’s getting us talking. We’re talking to each other about our experiences at work. And, it’s getting us to rethink what we want in our workplace.
As a young engineer, I remember how odd going to work felt. Not only did I feel different than my coworkers, but they thought that I was different than them too – and they told me so, through their words and their actions. I remember bringing this confusing topic up to loved ones who worked in different industries. I often felt dismissed. “This problem has already been solved,” was the message I received back. So, like many other people, I learned to work around the problem.
But now, we’re talking. And, we’re aware that maybe there’s still some work to do. And, we’re thinking about what we want – and who we want to be in the future. Although the public dialogue we’ve been having isn’t perfect for lots of reasons, it’s a start.
2018 is a great year to think about what a healthy workplace looks like to you. Where do you really want to work? What values do you hold dear, and do they align to the corporation’s values? Is your boss someone you respect? And, even if your company treats you well – do they treat your coworkers with respect?
Very often in business, there are things much more important than money. Yes, we go to work each day to receive a paycheck. But, it’s so much more than that. On some level, it’s our identity. Where we work and who we work with shapes who we are. It shapes what we think about.
I don’t know about you, but I would rather make a little less money and work for an organization that I believe in. And, I definitely don’t want to work for a company that isn’t treating everyone fairly and with a basic level of respect.
If you’re still feeling the shock of 2017, 2018 may be a good time to check-in with yourself about your company.
Does the company offer a product or service that you believe in?
Do you feel like you’re doing purposeful work?
Does the company treat all of its employees with a level of respect and equality?
Do your personal values align to that of the company and its executives?
Many times, these are things we forget to think about when we’re searching for a new job. In the moment, we may just want to land an offer.
But, when there’s a little downtime, it’s always a good idea to think back and reflect. Is this company a healthy place to be? Is this how I want to spend my life?
And, if the answer to these questions is no… it may be the right time to start looking. After all, January is the perfect time to kick off your new job search and your new you!
I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Happy hunting!
Angela Copeland
@CopelandCoach
2017 Year End Review of Copeland Coaching
I’ll say it again – I can’t believe it’s 2018! 2017 flew by so fast. First, thank you to everyone who helped to make 2017 such a big success for me and Copeland Coaching – especially my awesome clients!
Now that we are fully into 2018, let’s take a look back at a few highlights from the last year. If there’s anything you missed, click through to learn more.
I’m so happy to kick off 2018 with you – let’s make it a success!
TEDx Worthington
Possibly my proudest moment of 2017. I had the honor to give a TEDx Talk about my own career success in Ohio. The talk, titled ‘How I broke the rules & found my perfect job’ outlines my own career transition from engineer to marketer to career coach. I also talk about how I made it through the unexpected economic change of the dot com crash with a computer engineering degree. Check out my entire talk on the TEDx YouTube channel here.
Breaking The Rules & Getting The Job
In 2017, I also released the print version of my book, Breaking The Rules & Getting The Job! We had a book signing at the South Main Book Juggler. The book provides practical, useful advice for those looking to improve their job-seeking outcomes. Whether you’re a seasoned professional or just starting out, the book can help you to jumpstart your job search. If you’d like to get your copy, you can still purchase the book on Amazon.com.
Forbes Coaches Council
In 2016, I also accepted an invitation to become part of the Forbes Coaches Council. Being a part of the council gave me the opportunity to both be a contributor on topics related to careers, and also to author guest columns. Here are two of my guest columns.
LinkedIn Unveils New Product Offering: LinkedIn Talent Insights
Three Rules To Break During Your Job Search
Career Corner Column
I’ve written my own Career Corner Column every week now for four years! It’s hard to believe that I’ve written over 200 columns now. Wow, time has flown by! And, over time, more news outlets have picked up the column. In addition to The Memphis Daily News, the column is now in 12 more outlets, including Recruiter.com. It’s now in Tennessee, Mississippi, Oklahoma, California, Washington, and Arizona. That’s pretty exciting stuff! If you want to check out any of my old columns, you can find them all on the Copeland Coaching website here.
Copeland Coaching Podcast
This year has been such an exciting one for the Copeland Coaching Podcast! I’ve now released over 150 episodes. These episodes include interviews with industry experts on topics centering on how to get a job! Below are a few guest highlights for the year. Please check out the podcast, and be sure to subscribe! It’s free and it helps people to find my show.
- Jennifer Shappley, LinkedIn – Using LinkedIn
- Dr. Shirley Raines, University of Memphis – Career Reinvention
- Austin Graff, The Washington Post – Social Media Career
- Raj Mukkerjee, Indeed.com – Indeed Prime
- Howard Behar, Starbucks – It’s Not About The Coffee
- Paul Wolfe, Indeed.com – Human Resources
- Dr. Alex Korb, UCLA – The Upward Spiral
Expert Interviews
2017 also brought with it the opportunity to be interviewed and quoted as a career expert. I’ve been humbled and grateful to be included in pieces by The Wall Street Journal, Society for Human Resources Management, Glassdoor, CNBC, Monster, Forbes, Business Insider, Marketwatch, and Fast Company.
You can check out all these great pieces and many more on my website. You can also view all of my television interviews here.
Thank You!
Thank you again for a wonderful 2017! The year was so special to me for so many reasons that there’s not enough room to share them all here. Thank you for making it great! I look forward to another awesome year in 2018!
I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Happy hunting!
Angela Copeland
@CopelandCoach
Creating a New You in 2018
If 2017 left you feeling disappointed at work, today is the perfect day to start turning things around in 2018.
How many times did you think the following to yourself? If only I work a little harder, my boss will recognize my value. Next year, I really will get a decent raise, and a promotion. I’m really not happy, but I have no other choice.
If you’ve had any of these thoughts, it sounds like 2018 is your year. Let’s face the facts. Your boss may recognize your value, or may continue to take advantage of your hard work. And, you may get a decent raise next year, or you may get just two percent (or less). Staying at the same organization often yields the same poor results.
If you’re ready to turn over a new leaf, the first thing to realize is that you do have choices. Continuing to go to work each day to earn a stable income is a great first choice. Beginning to look for a new job before you’re ready to run from your current job is another great choice. If possible, continue to go to your existing job while you find a replace job. This will ensure you have the time to look and make the best decision for you. After all, you don’t want to trade one bad job for another. That’s not what this year is about!
The great thing about landing a new job is that your new boss will get a chance to hire you. They’ll pick you. What I’m trying to say is, often if you’ve been with a company for a few years, you end up with a new boss than the person who originally hired you. That new boss may or may not really buy into your work. They might not choose to hire you again if they had the choice. If you feel like you’re experiencing Groundhog Day around raises and recognition, this could be why.
Plus, let’s be honest. Companies are more motivated to offer larger sums of money to new hires than they are to existing employees. Bosses rarely want to pay more to do the same work you’ve already been doing for less.
I get it. The entire thing is a bummer. Interviewing is stressful and full of rejection. Moving to a new company is full of a lot of chance. It could be better or worse than where you are now. But, if where you are now really isn’t working, it’s probably worth it. Once you decide what’s best for you, create a plan of attack for 2018. Write down your goals to make them real. And, begin to work on them each day.
Change isn’t immediate. It’s a slow process. But, with time and effort, it will happen. You’ll find yourself happier, working for someone who appreciates you, and possibly even making more money in 2018.
Angela Copeland, a career coach and founder of Copeland Coaching, can be reached at copelandcoaching.com.
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