by Angela Copeland | Feb 15, 2016 | Advice, Newsletter
I hope you had a wonderful Valentine’s Day weekend. I hope it was positively memorable and special in whatever way you were hoping for. And, I hope you were able to spend it with loved ones, whether that was a spouse, significant other, or close friend.
If you have been single in the last two years, you will probably agree with me when I say that dating has really changed. And, frankly, it hasn’t changed for the better. I tell my married friends, “If you’re unhappy – work it out. Dating is not what you remember.”
Job seeking can be much the same way. It requires much more work, many more interviews, attention to personal brand, and even then, things can go wrong.
Here are five of the top things that are very similar between dating and searching for a job. I hope you enjoy!
- Defining your personal brand is the first step. Your image is important. Dates often judge you on things that are sometimes tough to think about, like your appearance and your clothes. Online dates especially will take note when you making spelling mistakes, when your grammar is off, or when your profile photo is ugly or out of date. Have you ever heard of someone dropping a Tinder match because they used “your” instead of “you’re” in a text message? It happens in dating, and it happens in job searching. Take the time to be sure you’re representing yourself in a way you are comfortable with. Employers aren’t just looking for the smartest person. That’s hard to measure. They are looking for someone who represents themselves well.
- Knowing your target market will bring you closer to success. When it comes to dating, there’s a good chance you have a type in mind that you prefer. When you create an online profile, you’ll look to include photos or information that might appeal to the kind of person you’re trying to attract. For example, if you are a man looking to attract women, you might play it safe and not post a photo filled with dead animals you recently captured on a hunting trip. The same concept applies to potential employers. Pay attention to the type of company you want to work for, and the type of employee they are targeting. Tailor your presentation to meet their needs. Remember, you’re there to sell yourself.
- You must perfect your pitch. A first date (especially one that started on one of those ‘swiping’ sites) almost always starts out with a question along the lines of, “Tell me about yourself” (because frankly, you know very little when you’re matched). Typically, you share personal information, such as where you grew up, what your hobbies are, and maybe a little about your family. Most likely, you don’t share all of your negative personal baggage right then. You’re giving a high level view of who you are and what you’re about. The same thing goes for a job interview — except instead of sharing personal information, you share career information. Think of specific things like your work experience and educational background that the employer might want to know more about.
- You probably won’t marry the first person you date. This sounds obvious, right? You have probably never been to a first date, just hoping and praying the person is going to want to marry you. That would be nuts! You need to get to know them a little first, right? Well, the same thing goes for a potential employer. If you know nothing about them, why would you hope that they’d hire you? You’ll be spending eight to ten hours a day with them for years. Rather than focus on your fear of rejection, take the time to get to know the company in the same way they’re getting to know you.
- If your first date doesn’t want a second one, there’s a chance they will just stop calling. This is one of the biggest changes in dating that has come along with the internet. It is really rare that anyone will directly say, “You know, I really enjoyed our first date together, but I don’t think we’re a great match.” If you’ve gotten this sort of feedback, consider yourself lucky. Instead, a date will stop texting, answering the phone, and returning e-mails. Heck, they may even defriend you on Facebook. That’s the new signal that they’re not interested. And, it’s also the approach many companies are taking. The same way this is frustrating to daters, it’s incredibly frustrating to job seekers. You’ve taken the time to update your resume, you’ve written a create cover letter, you snuck out of work two or three times. Then, boom — nothing! The company doesn’t let you know that you weren’t picked, and they certainly don’t let you know why. It’s such a disrespectful way to end a date — and an interview.
Again, I hope you had a wonderful Valentine’s Day. This e-mail was meant to bring a little humor to the process we’ve all been a part of — whether dating or job seeking.
I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.
Happy hunting!
Angela Copeland
@CopelandCoach
by Angela Copeland | Feb 15, 2016 | Job Posting
The Digital Brand Marketing (DBM) team drives digital strategy, planning and execution for Hilton Worldwide brands and above-brand products and initiatives. As a purely digital team, DBM is focused on driving the acquisition of high quality customers to Hilton Worldwide sites and improving the conversion and retention of those customers.
The Digital Brand Marketing (DBM) Coordinator will interface with various departments throughout Global Online, such as brand Marketing teams, internal and external creative teams, and Global Online Services teams, in order to assist the DBM Managers with moving projects forward. The Team Member will support the DBM Managers, assist with campaign execution and analysis, monitor campaign and website performance, develop new digital merchandising opportunities and report on key digital trends.
This position is based in Memphis, TN. To learn more, or to apply online, visit the Hilton Worldwide website here.
by Angela Copeland | Feb 15, 2016 | Job Posting
The Social Media Strategist will be part of and collaborate with the marketing team behind the world’s largest online dating company — including communications, online marketing, offline marketing and product marketing – as they all work to drive the digital footprint for Match.
This position will serve as the social expert and brand ambassador for the Match and PeopleMedia social voice in the market. This is a hands-on role, responsible for championing the social strategy and implementing it.
This position is based in Dallas, TX. To learn more, or to apply online, visit the Match.com website here.
by Angela Copeland | Feb 14, 2016 | Job Posting
FedEx has been recognized on many different lists both for business success and for being a great employer. Here are some of the recognitions FedEx has received from the past couple of years: • FORTUNE Magazine: No. 8 among “World’s Most Admired Companies” and No. 1 in the delivery industry (2014) • Glassdoor, Employees’ Choice Awards: “Top 50 Best Places to Work” (2014) • FORTUNE Magazine: “100 Best Companies to Work For” (2013) • Computerworld: “100 Best Places to Work in IT” (2013) • Corporate Responsibility Magazine “100 Best Corporate Citizens” (2014).
The Sr. Marketing Specialist will be under limited supervision to provide leadership and customer experience expertise to develop and execute strategy, lead identification of customer requirements and requirements assessment, and define, develop and implement customer experience improvement programs.
This position is based in Memphis, TN. To learn more, or to apply online, visit the FedEx website here.
by Angela Copeland | Feb 13, 2016 | Job Posting
The Hiscox Underwriting Center (HUC) is a team of underwriters that handles the majority of Hiscox USA’s existing business and selected new business. This is an exciting opportunity to become an integral member of this team. The volume of business is rising rapidly and career opportunities are growing both within this underwriting team and Hiscox, should individuals demonstrate the skills and success in their role.
As an Underwriter, you will be expected to underwrite Professional Liability, Technology E&O, and Cyber/Privacy insurance to meet agreed service standards and key performance objectives.
This position is based in Atlanta, GA. To learn more, or to apply online, visit the Hiscox USA job posting here.
by Angela Copeland | Feb 12, 2016 | Job Posting
Another company with an amazing history, Hilton has been a leader in the hospitality industry for over 96 years. Hilton Worldwide consists of 12 brands, 4,440 properties, and 155,000 team members. From luxurious full-service resorts to extended-stay and mid-priced hotels, Hilton has become a welcome home away from home for travelers all across the globe.
The Director of Retail will be responsible for the revenue and profitability of hotel operated retail stores in all full service hotels. The Team Member will be responsible for the management of three (3) direct reports; the Senior Manager of Retail, the Manager of Retail, and a contract Retail IT Director. The Director of Retail will oversee the procurement of merchandise, sales revenue, stock planning, margin development, and vendor negotiations.
This position is based in Memphis, TN. To learn more or to apply online, visit the Hilton Worldwide website here.
by Angela Copeland | Feb 12, 2016 | Job Posting
The Investment Management Team (IMT) helps ensure alignment between J. Crew’s Long Range Plan and the corporate initiatives that support achieving it. The Senior Director of IMT will focus on helping to create and then supporting high priority projects, lending assistance to resolve key cross functional issues and ensure strong change management.
Duties and Responsibilities:
- Work with business partners to help drive strategy and process improvements needed to support the Long Range Plan and evolve with the changing business; including, supporting implementation, selectively and temporarily, for mission critical initiatives
- Serve as internal management consulting resource to address special projects identified by the Operating Committee or Investment Committee
- Take a facilitating role in ensuring the delivery of key new capabilities for the organization including areas such as Global Supply, Sourcing, Merchandising, Real Estate site selection, Store Operations, and Wholesale Partnership Management
- Track and manage OpCo action items to ensure progress is being made by the appropriate individuals or business functions
- Guide leadership through program implementation; identify trade-offs and recommend decisions at project, team, and OpCo levels
This position is based in New York, NY. To learn more, or to apply online, visit the J.Crew website here.
by Angela Copeland | Feb 11, 2016 | Job Posting
Nike’s mission is to provide innovative solutions for athletes all over the world – and not just professional plays. Nike believes that if you have a body, you are an athlete, and they’re working hard to provide apparel, footwear, and technology solutions that work for everyone.
As the Director of Operations, you’ll direct the development and implementation of the annual operations business plan to align with regional and global logistics objectives. You’ll research, design and implement innovative processes and procedures that will foster improvement of the logistics operations and service. You’ll educate staff on statistical methods for process and performance assessment and analyze performance data for the purpose of driving key decisions around service, operations and overall logistics. You’ll also facilitate and encourage continual improvement processes focused on making the operation more effective and flexible.
This position is based in Memphis, TN. To learn more, or to apply online, visit the Nike website here.
by Angela Copeland | Feb 11, 2016 | Job Posting
Using technology, Uber matches people going in the same direction at the same time.
The Communications Manager, Texas will work on communications, government affairs and public policy in Texas, based in Austin. This role will involve:
- Establishing Uber’s brand and profile with the media in Texas, as well as third parties and policy makers; and
- Telling the brand’s story—and the story of ridesharing—in creative, inspiring ways that resonate with journalists and on social media.
This position is based in Austin, TX. To learn more, or to apply online, visit the Uber website here.
by Angela Copeland | Feb 10, 2016 | Job Posting
Klyde Warren Park is a 5.2 acre deck park, centrally located in downtown Dallas. This busy gathering space hosts a wide-range of events from yoga to outdoor concerts and films.
The Klyde Warren Park Marketing & PR Manager will create, coordinate and implement the overall marketing strategy for the park. This will include all marketing efforts including creating a comprehensive marketing strategy for all events, programs and park activities, writing all copy for collateral, press releases and social media, creating marketing collateral, overseeing the website design and functionality, and serving as the primary point of contact for our retained PR firm. The goal of this position is to create media and general public awareness of the park, increase attendance for park events and uphold the brand integrity of Klyde Warren Park. This position will report to the President.
This position is based in Dallas, TX. To learn more, or to apply online, visit the Klyde Warren Park website here.
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