by Angela Copeland | Feb 17, 2015 | Advice, Podcast
Episode 39 of the Copeland Coaching Podcast is now live!
This week, we talk with Darnell Settles, Web Marketing Manager at Baptist Memorial Healthcare in Memphis, TN. Darnell’s background includes both digital marketing and traditional marketing and he has worked on the agency side as well as the client side.
In this week’s podcast, Darnell shares the secret to breaking into the world of marketing, including where to look, the application process, and how much money you should expect.
Listen and learn more! You can play the podcast here, or download it for free on Apple Podcasts or Stitcher.
If you’ve enjoyed the program today, be sure to subscribe to the Copeland Coaching Podcast on Apple Podcasts or Stitcher to ensure you never miss an episode!
by Angela Copeland | Feb 16, 2015 | Advice, Newsletter
Chances are, you’ve heard the term “personal brand” at least a few times since you started looking for a job. But the question is, what exactly is a personal brand – and why does it even matter?
In theory, employers should only care about whether or not you can do a job. They should look at your education and work history.
The entire process should be straight forward, right? Although the logic seems to make sense, you’d be wrong if you expect the process to work this way.
In reality, there are many people who can do the same job. Just ask a friend who’s a hiring manager. How many applications did they receive for the last position they posted? A local non-profit recently shared with me that within two days of posting one job, they received more than 200 resumes. The staff became so overwhelmed with the volume of applications that they cutoff the deadline early. And, of the volume of candidates who applied, more than just one or two could have done the job.
This level of competition forces you to up your game. You need to stand out from the crowd. And how do you do that? By refining your personal brand.
Your personal brand is made up of all the things that reflect upon you during the interview process. The list of components includes:
- What you wear
- Your elevator pitch
- Your resume
- Your cover letter
- Your online presence, including LinkedIn
It can even include simple details like how you shake hands, how you speak, or whether or not you make eye contact.
As you can see, many of these things may be disconnected from whether or not you can “do the job,” but they give an employer an overall impression of you.
Before you begin your search, spend some time refining these pieces and you’ll find your job search success will increase.
If you’re located in the Memphis area and you’d like to learn more, you’re invited to attend a “Building Your Personal Brand” workshop I will be presenting at Christian Brothers University in Buckman Hall’s Spain Auditorium next week. It will help you to prepare for the upcoming Multicultural Career Expo. It’s free and open to the public. It will be held on Tuesday, February 24th at 6 PM. I hope to see you there! To learn more, visit www.CareerExpoMemphis.com.
I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts and Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.
Happy hunting!
Angela Copeland
@CopelandCoach
by Angela Copeland | Feb 13, 2015 | Advice, Media
My latest Memphis Daily News column is out, “Relocating for Work.”
Moving for a new career, or the potential of a new career, can be daunting. You’ll have to sell your home. Your children will need new schools. Your belongings will have to be boxed, moved and unboxed. You’ll need to find new service providers, including doctors, hairstylists and childcare.
I recently received a question from a reader on the topic of relocation. Whenever she applies for an out-of-state job, the company says, “After you relocate, give us a call.” The reader asked if this was how other people are finding jobs, as it seems to be an unstable approach.
I empathize with this situation. Relocating can be a tricky topic. And, moving with no job is unstable.
To learn what I recommend in this situation and for more information on how to get relocation, check out my entire Memphis Daily News column here.
by Angela Copeland | Feb 10, 2015 | Advice, Podcast
Episode 38 of the Copeland Coaching Podcast is now live!
This week, we talk with Dr. Ruby Payne, founder of aha! Process, author, speaker, publisher, and career educator in Corpus Christi, TX. Recognized internationally for A Framework for Understanding Poverty, her foundational book and workshop, Ruby has helped students and adults of all economic backgrounds achieve academic, professional, and personal success.
Ruby shares the hidden rules of class at work, how they impact you, and what you can do about them.
by Angela Copeland | Feb 9, 2015 | Advice, Newsletter
One of my favorite weeks of the year is here – Valentine’s Day! I hope you have a great week, filled with happiness and love.
And, speaking of love – do you love your job? I recently took a CNN.com quiz called, “Is your job awesome?” As I expected, my job was rated as awesome. What would you rate your job?
The quiz includes questions like:
- Do you like what you do?
- Is your job low stress?
- Does it benefit society?
After you answer these questions and a few more, the CNN Money poll rates your job’s awesomeness. And, even better, it compares your answers to the other people who have taken the quiz. As of today, over 8,500 people have responded.
If you’d like to rate the awesomeness of your job, check out their interactive poll here.
And, if you don’t love your job, now’s the perfect time to do something about it! The job search season is just getting warmed up. Companies are posting many new positions and there are job fairs happening all over the country.
But, before you start, you should ask yourself how prepared you are. How ready are you to jump into the deep end of the pool? The job market is still very competitive. You need to ensure your resume, LinkedIn, and overall personal brand are up to date and polished.
If you find you still have work to do, I’m happy to help. You can reach out to me directly here to setup a free 30-minute consultation to discuss your goals.
I will also be presenting my workshop, “Branding Yourself,” on Tuesday, February 24th at 6:00 PM at Christian Brothers University in Memphis. The workshop is presented as a partnership between the 2nd annual Multicultural Career Expo, Christian Brothers University, and Copeland Coaching. The event is free to the public, so please mark your calendar if you’d like to attend.
I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts and Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher. Thanks.
Happy hunting! And, Happy Valentine’s Day!
Angela Copeland
@CopelandCoach
by Angela Copeland | Feb 6, 2015 | Advice, Media
My latest Memphis Daily News column is out, “Using Creativity in Your Job Search.” In it, I share a story of my own creative job seeking and hope to inspire you to think outside the box.
It goes without saying. Applying online can be a long, difficult process. You’re often left wondering if anyone has read your resume, or if they even know you exist at all.
Earlier this week, I read a story of a creative job seeker who found work passing out resumes at a train station. This inspirational tale reminded me of my own job search years ago.
While attending graduate school, I lived in Los Angeles. I was interested in the apparel industry and wanted to work at the Gap’s headquarters in San Francisco. I checked with my school’s career resources department to learn the Gap’s recruiters weren’t on the schedule for a campus visit.
Although this was disappointing, I didn’t give up. Instead, I started researching. It took some digging on the Internet, but I found an alternative.
To learn what the alternative was, and how you can be more creative in your search, check out my entire Memphis Daily News column here.
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