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Vent in the Right Places

Over the years, I have encouraged readers to share their job search frustrations. One of the worst things you can do is to end up feeling isolated and alone. Unfortunately, many have gone a little too far in the opposite direction. Every day, there are many cringe worthy social media posts online.

Recently, I saw a LinkedIn post by a job seeker who was declaring that she was giving up. She had enough with applying for jobs and with getting rejected. And, she would be back to applying in a few months, after she had time to recharge.

There are also countless posts from job seekers who were recently laid off. They are often angry, and are asking for assistance with their job search – in the same post. They cannot believe the way their former employer treated them this way.

On each post, there are many comments of support. Friends and colleagues applaud their prior work. And, they encourage the job seeker to keep going. They may also share the post, with comments about what a talented coworker the original poster is.

This is all very kind. And, it is hard to look for a job. It’s emotionally draining. But, LinkedIn is not group therapy. I know this opinion may be unpopular. But, this is the reality.

Almost always, when you are interviewing for a job, the company you are interviewing with will look at your profile on LinkedIn. Is this the first impression you want to give them?

Let’s think of it in another context: online dating. In a dating app, the profile is very short. The single person only has space to include a few sentences about who they are. Have you ever seen a profile that immediately mentions an ex-husband or ex-wife? If so, what do you do? Most people swipe left and choose not to match with that person. They are clearly still grieving their former relationship.

In the same way, posting your sadness on LinkedIn shows a future employer that you are not over your last experience. You may not be ready to focus. You may also not have great personal judgement, as you are sharing private information in a public way.

While we are on this topic, here is another unpopular observation. I have almost never known anyone to get a job by putting the “open to work” banner on their profile photo. If you still have a job, it encourages your current employer to off board you. If you are looking for a job, you simply look like a house that has been sitting on the real estate market too long.

Don’t get me wrong. It’s important to get support. Reach out to friends and family. Reach out to your faith community. Reach out to your therapist. But, do not use LinkedIn or Facebook to air your professional grievances. It will not solve your problems, and may only prolong your pain.

I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in iTunes or Stitcher.

Happy hunting!

Angela Copeland
@CopelandCoach

 

Don’t Give Up

We can all agree, this is an unusual job market. Frankly, I’ve never seen a job market this challenging since 2000. That’s when the dot com crash happened, and companies suddenly stopped hiring. But, that job market impacted technology workers more than other fields. This job market is full of unknowns, with extremely high competition, and is impacting job seekers across the board.

If you’re looking at sites like LinkedIn for jobs, you may see job postings that have received thousands of applications. That’s right, thousands. In the past, it was surprising to see a posting get over 100 applications. Now, 100 sounds like a much better number. And, in fact, with numbers these fierce, landing a dream may now be harder than getting into a prestigious university.

Job seekers are definitely feeling it. A popular post on LinkedIn recently featured a job seeker who shared her experience. She job searched for seven months. She interviewed at over 30 companies, juggling six to eight interviews each week. She made it to the final round four times, but still received no job offer. She did everything right with her job search, but came up both empty handed and tired.

It makes total sense to be worn out. The level of effort to land a job is currently at an all-time high. There are so many great candidates in the market that companies often end up making their decision based on small details. They may pick one person over another because they felt like they clicked with one, or they related to another. Rejections are often not based on your actual ability to do the job. This is because you are competing with a large pool of candidates who can all do the job.

Even worse, when you make it to the final round and don’t get an offer, a loved one will say, “Didn’t you tell them you could do the job?” The lack of understanding from outsiders can add to feelings of hopelessness, and embarrassment.

Despite the frustrating job market, please do not give up hope. These difficult times only last for so long. The dot com crash passed, just like this will. Companies are still hiring. And, there is still hope that you will land a great opportunity.

In fact, many of those thousands of applicants may not be qualified for all the jobs they are applying to. The pool is not quite as competitive as it might appear from the outside. And, you very well could be the candidate who clicks with the boss. You could be the one who the team gets along with.

You do need to be prepared that it will take more applications and more interviews to land a role. The search will be harder. It just takes more patience, more effort, and more resilience. But, you can do it. Just don’t give up! The right role is out there for you.

I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in iTunes or Stitcher.

Happy hunting!

Angela Copeland
@CopelandCoach

 

AB Test Your Resume

There have been two times in my career when I felt stumped with job searching. I would meet with recruiter after recruiter who would share the same negative feedback on my experience. It left me feeling like I didn’t know where to turn. If you’re in that spot, I hope to provide a little help today.

Part of my career has been as a digital marketer. In short, I help companies generate sales and revenue online. Digital marketing is both an art and a science, as you are continually exploring ways to increase sales.

Early in my digital marketing career, I learned about something called AB testing. Digital marketers will test out different pieces on a web page. They will switch out things as simple as the color of a button. Or, they will alternate which photo they use. Or, they may try different headlines on the page. Then, they measure to see which option helps to drive sales. This is the process of “AB testing.”

On its face, it doesn’t sound like it would really work, but hear me out. Something as simple as changing a submit button from one color (for example, blue) to another color (for example, green) can drive up sales by thirty percent or more. No kidding.

The first time I remember feeling stuck with my job own search was in 2019. I remember it clearly. It made me wonder if the same principle that applies to a webpage just might apply to a resume. After all, when someone looks at your resume, they only scan it for approximately seven seconds before they make a judgement and move on. Recruiters don’t initially read your finely crafted resume in detail. They glance at it.

To test this theory, I started with a completely different resume template. One site that has inexpensive templates is Etsy. I didn’t change any of the facts on my resume. But, I reorganized the information using the new template. It was more pleasing to the eye. And, when someone glances at the new resume quickly, they notice different things. In fact, they notice really great things.

And suddenly, all of the questions that were creating a hurdle stopped completely. Instead, the conversation shifted to my experience. And, I began receiving positive feedback about how well done the resume was. On top of these things, I also began to get my foot in the door for more job interviews. And, you guessed it. Those additional job interviews resulted in more job offers.

What I found through my experiment is that AB testing really does work on resumes too. This is great news. If you find yourself receiving the same feedback over and over, but you know you have great experience, it may be time for a resume redo. Making some simple and inexpensive changes to your resume has the potential to positively change the outcome of your job search.

I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in iTunes or Stitcher.

Happy hunting!

Angela Copeland
@CopelandCoach

 

This is not a breakup

There’s a theme that surprises me every time I see it. When a person changes jobs, their old manager often decides to excommunicate them. Given how common it is to have more than one career, this adds up to a lot of professional hate. But, why are we treating job changes as a breakup?

Earlier in my career, an employee came to me. This person presented a case to give them a promotion and a raise. And, they weren’t wrong. They were doing a great job. They deserved more money. Unfortunately, giving a raise isn’t always possible. I was honest with the person that a raise wasn’t in the cards right now. I shared that if they need to make more, I would support them in a job search. I would be a reference. And, I committed to not holding a grudge. Although the person was disappointed, they were also relieved. They were allowed to pursue their own needs without the fear of rejection or retaliation.

When employees seek new employment, it can be because they hate their manager. But, there are a number of other reasons someone may also want to leave a job. I once left a job to go back to graduate school. I once left a job because a promotion became available at another company, and there was no opportunity to grow at my old company. I once left a job when the company decided to transition from a for-profit to a non-profit.

There are many reasons people leave that have nothing to do with their manager. But, somehow, many managers take it as an insult when an employee leaves. I’ve observed managers share terrible, sometimes untrue, stories about once beloved employees. I’ve seen managers try to stop an employee who has left from getting another job. When their feelings are hurt, it seems some managers will stop at nothing to get revenge.

It’s really unfortunate. In this thing called life, you never know who may be the more senior person later. Or, you never know when you may end up working together again. Or, you never know when you might need a reference from that person.

I know that it hurts when someone leaves. You depended on them, and they’re leaving a gap. You have to tell your boss that someone quit. You have to help do their work until you find someone new, if you are able to backfill their role. I get it. It feels bad. But, it’s not always personal.

If you are the manager, be the bigger person. Congratulate them. Take them to lunch to celebrate. Say the same kind words after they have left that you would have shared prior to them leaving. Starting a new chapter in their life doesn’t negate all of the great work they have done for you in the past. And, who knows, you may want to work together again in the future.

I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in iTunes or Stitcher.

Happy hunting!

Angela Copeland
@CopelandCoach

 

Just Keep Going

Layoffs and scary headlines are all over the news right now. From the looks of things, you might think there’s no hope. And, if you were recently impacted by a layoff, things may feel pretty bleak. But, don’t give up hope.

When you are impacted by a layoff, it can legitimately feel worse than you had even imagined. It can be hard for friends or family to relate to what you’re going through unless they’ve been through it.

These days, it’s not uncommon for an employer to lay off workers with no notice and no severance. It’s like a breakup, except there may also be an immediate loss of income, healthcare, and other benefits.

On top of the financial loss, there is often a loss of identity. Until it happens, many people don’t think about how much of their identity is tied up in work. But, if you’ve worked at your company for fifteen years, for example, you may be used to introducing yourself with your job title. It’s who you are, and what you do every day. It’s where your friends are.

A sudden lack of purpose and structure can get anyone down. Even those who are the most resilient may find themselves in a slump. And, it’s an easy thing to have happen. When applying for jobs, it may feel like there are countless applicants for very few jobs openings.

In an effort to be supportive, a friend or family member will often offer advice. Sometimes, that advice is that you should consider becoming self-employed. You could make your own hours, and earn way more money. And, it would be easier than finding a job, right? Think again.

Being self-employed is a tremendous amount of work. This is especially true early on in your entrepreneurial journey. Sure, other business owners make it look easy. This is because they don’t want to be perceived as a failure. They want their business to appear to be on solid ground. The reality is that being an entrepreneur is hard work. Rarely can you get by with just one client. Typically, you need at least five clients at any given time.

Imagine how hard it is to find one job. Then, multiply that times five. And, subtract out things like business expenses. Plus, there will also be times that you may make no money at all, such as over holidays.

Don’t get me wrong. For some people, entrepreneurship is in their bones. If that’s you, you probably already know it.

For everyone else, keep applying to job openings. Keep revising your resume. Keep updating your LinkedIn profile. Keep scheduling networking meetings. I know it’s hard. But, eventually you will find one job. And, that one job will likely provide more stability and more money in the long run than being self-employed.

I know it’s hard. Starting over always is. But, the only way is to go through it. Keep going.

I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in iTunes or Stitcher.

Happy hunting!

Angela Copeland
@CopelandCoach

 

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