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Job searching today can often feel like talking to a brick wall. You apply online, alongside hundreds of other job seekers. Despite how qualified you may be, you rarely hear back from the company. The rejection is tough. It may feel like it’s just you, but it’s not. You know how hard it is to get in to an Ivy League college? Well, it’s even harder to land a job by applying online.

Given the number of times we’re all switching jobs today, this repeat experience is frustrating. Online company LinkedIn is using data to tackle the frustration of both the job seeker, and the hiring manager. Their latest products were announced at LinkedIn Talent Connect in Nashville, Tennessee in October. Talent Connect attracted over 4K human resources managers and recruiters from over 2K companies around the world.

Kate Hastings, Head of Global Insights at LinkedIn, started her product announcement with, “I’m Kate Hastings, and I’m obsessed with data!” And, it seems that the rest of the LinkedIn team is too. Dan Shapero, VP of Talent Solutions and Careers said, “Data is the corporate superpower.”

How will companies use your data in the future?

Job seekers are able to share whether or not they’re open to new opportunities on the LinkedIn platform. They’re able to provide this information in a confidential way that is not revealed to their current employer. In other words, they won’t show up if their company’s recruiter is looking for new candidates. They’re also able to communicate other preferences, including whether or not they’re willing to relocate to another city.

Companies will filter more

One of the headaches employers face is the sheer number of applications they receive for any one job posting. To help cut down on the clutter, the human resources manager is able to sort by employment type (full-time, part-time, contract, or internship) and specific job skills. They’re also able to specify the preferred number of years of experience of a candidate. And, they can find out whether or not a particular applicant is authorized to work in the country where they’re applying.

Fast tracking the best candidates

In addition to the filtering options that are available to the recruiter, the candidate experience will also be improved. LinkedIn wants to help human resources managers to identify the best talent quickly, and to give highly desirable candidates a VIP experience. Rather than make a great candidate go through the entire application process, they may fast track them to a lunch with the hiring manager. Or, they may allow the best candidates to send messages directly to the hiring manager via LinkedIn.

The unconventional candidate

Although the experience should greatly improve for the best candidates, these changes bring up questions for unconventional candidates. What about someone who’s switching careers midstream, or learned their trade outside of a fancy college? Ultimately, those candidates may be even less likely to show up on the hiring manager’s radar if they don’t meet the basic requirements.

But, in reality, this isn’t a new problem. When someone is trying to switch careers, the best route is often to search the old fashioned way – by networking. And, the good news is, LinkedIn can be a useful tool for that.

The job market is continuing to change at a rapid pace – almost just as fast as we’re all changing careers. Whether we like it or not, the reality is that much of the job search game is now being played online. The best way to win is to jump in and give it a shot.

I hope these tips have helped you. Visit to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Visit to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.

Happy hunting!

Angela Copeland


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