by Angela Copeland | Jul 10, 2015 | Advice, Media
My latest Memphis Daily News column is out, “How to Change Careers Later in Your Life.”
This week, a reader reached out to me with a question many people are facing. She says, “A friend is seeking to leave education after 13 years and re-enter business where she worked as a tech writer. She teaches math and computer science and is incredibly detail-oriented, smart, concise and reliable. … I was wondering if you had any advice for someone changing careers – or going back to a career after a decade-long hiatus.”
This is such an excellent question. Many people face this issue later in their career, when they want to do something new or return to a previous career field. They face two main challenges.
To read my entire article, and to find out how you can overcome these challenges, visit the Memphis Daily News website here.
by Angela Copeland | Jul 10, 2015 | Job Posting
The City of Boulder is seeking a Communications Manager in Boulder, CO.
To provide the Communication Department and assigned departments (Public Works and CP&S) with media/public relations counsel and direction; to develop, implement and provide oversight of communication plans for assigned departments (Public Works and CP&S) and projects; to manage communications involving both city operations and projects; To serve as an integral part of the community outreach team and facilitate two-way conversations between the city and public; to supervise the work of assigned positions engaged in related communication activities; to coordinate and/or support city communications for emergency operations/ preparedness; to serve as the official department(s) spokesperson as needed; and to provide and perform related duties as required.
To learn more, or to apply online, visit The City of Boulder job posting here.
by Angela Copeland | Jul 9, 2015 | Job Posting
ServiceMaster Clean is seeking a Business Development Director in Memphis, TN.
Executive accountable for the development and coordination of plans for the growth and profitability of a product or product family. Directs the franchise support team of Business Development Managers who provide support to the franchisees. Implements strategic plans designed to meet the service line growth objectives. Establishes business development policies, operational systems and operational policies and procedures.
To learn more, or to apply online, visit the ServiceMaster Clean job posting here.
by Angela Copeland | Jul 9, 2015 | Job Posting
Feeding America is seeking a Director of Communication in Chicago, IL.
Lead the development and implementation of communication strategies to support Feeding America’s food and funds donors with a focus on advancing relationships and showcasing corporate leadership in the fight against hunger in America, with both internal (food bank members, various organizational functions and organization leadership) and external audiences (media, industry thought leaders).
To learn more, or to apply online, visit the Feeding America job posting here.
by Angela Copeland | Jul 8, 2015 | Job Posting
Equinox is seeking a Senior Regional Marketing Director in Dallas, TX.
The Sr. Regional Marketing Manager, Central Region is responsible for the development and implementation of local marketing strategies that will grow the Equinox business and drive awareness in the Central Region- which includes Chicago, Dallas, Houston, DC & South Florida Markets. This role works in close collaboration with the Region’s leadership team (RVP, RSD, RSM, RD) to develop strategic initiatives that will drive overall business, brand awareness, and an elevated member experience in all clubs. To be successful, it will be critical that the Sr. RMM fully understands the market profile, key business drivers and challenges and is an excellent project manager/collaborator.
To learn more, or to apply online, visit the Equinox website here.
by Angela Copeland | Jul 8, 2015 | Job Posting
Evergreen Packaging is seeking a Marketing Manager, Product Development & Insights in Memphis, TN.
The Marketing Manager will be responsible for developing and executing marketing programs that support the North America Packaging business in the Juice and Adjacent Markets segments, as well as New Product Development. This position is responsible for analyzing current market trends, commissioning market research, correctly identifying market sizes, analyzing competition and barriers to entry. This includes working directly with agencies/outside resources, customers and internal cross-functional teams to implement successful marketing solutions. This position reports to the Product Development Marketing Director and works closely with NPD, Sales, Manufacturing, Finance, Legal and Purchasing.
To learn more, or to apply online, visit the Evergreen Packaging website here.
by Angela Copeland | Jul 7, 2015 | Job Posting
TOMS is seeking a Director, Americas Retail Marketing in Los Angeles, CA.
Reporting into Director, Global Brand and Americas Marketing, the Director, Americas Retail Marketing will lead the Americas Marketing messaging strategy and product stories. He/She will drive integrated marketing plans for direct-to-consumer channels in footwear, handbags and eyewear. This role requires a high degree of liaising, collaboration and partnership to ensure brand alignment and the ability to drive financial results.
To learn more, or to apply online, visit the TOMS website here.
by Angela Copeland | Jul 7, 2015 | Advice, Podcast
Episode 59 of the Copeland Coaching Podcast is now live!
This week, we talk with Stefan Figley, Chief Operating Officer at Jani-King International in Dallas, TX. He has also been the Chief Marketing Officer at both Latium USA and Merry Maids, and was the Director of Marketing at Terminix.
On today’s episode, we talk about how to be a stand out leader, the pros and cons of starting your marketing career at an agency, and what it’s like to work abroad. We also talk about Stefan’s previous career as a professional tennis player and the unique ways he brands himself on LinkedIn.
Listen and learn more! You can play the podcast here, or download it for free on Apple Podcasts or Stitcher. If you enjoy the program, subscribe today to the Copeland Coaching Podcast on Apple Podcasts or Stitcher to ensure you don’t miss an episode!
To learn more about Jani-King International, visit their website at http://www.janiking.com/.
by Angela Copeland | Jul 7, 2015 | Job Posting
The Memphis Grizzlies are seeking a Digital Marketing & Email Coordinator in Memphis, TN.
The Memphis Grizzlies are seeking a creative and qualified individual to support the Digital and Database Marketing department, with a focus on the day-to-day management and execution of all Memphis Grizzlies and FedExForum digital marketing initiatives, with the goal of delivering integrated marketing plans aligned with the Memphis Grizzlies and FedExForum brands, business priorities and revenue goals.
To learn more, or to apply online, visit the Memphis Grizzlies job posting here.
by Angela Copeland | Jul 6, 2015 | Advice, Newsletter
I hope you had a wonderful and safe weekend. Over my weekend, I really started thinking about something. What are you an expert in? How many things have you truly mastered in life?
For example, you must know how to cook a little in order to survive day to day. But, is your food the quality of a professional chef? If your job disappeared tomorrow, and you were told the only job available to you was cooking in a restaurant, how would that work out?
Similarly, you might like to travel – domestically, and maybe even internationally. But, how good are you at booking travel? Do you know about all sorts of hotels, travel visas, and the best restaurants?
In both of these examples, the chances are pretty good that you would much prefer to be the customer. You probably aren’t a professional chef, or so skilled with travel booking that you could take it on as a full time job.
You’re probably wondering where I’m going with this. Well, this is what I was thinking…
Was it is that you ARE an expert at? After graduating from college, I became an IT project manager and business analyst at FedEx. Some of the things that make an IT project manager good at their job include:
- Very well organized planner
- Ability to write business requirements
- Good at leading meetings, and mitigating conflict
- Understands the software development life cycle
Now, let’s contrast this list with what makes someone good at looking for a job:
- Well spoken, and presents well
- Comfortable explaining own work history
- Good at presenting online, in both a resume and LinkedIn profile
- Great at networking with people at other companies
This is a short list of just a few things. But, they’re clearly very different skills. The skills needed to be a good project manager are in many ways different than those required to be a great job seeker.
And, to become a true expert at something, you do it every day. This is what happens with your full time job.
But, when you’re tasked with something you only do rarely, like planning a luxury vacation, you either get by doing the minimum with your existing skills, or you contact a professional to help you. You know you’ll never be the best at it because you don’t do it all the time. And, that’s okay because your career’s future doesn’t depend on how well you cook, or how great your travel reservations are.
Unfortunately, when it comes to job seeking, this is not the case. How good you are at job searching can have a major impact on your future — both in the type of job you have, and the amount of money you make. But, how can you be an expert at something you only do once every five years (for as short of a time as possible)?
So often, job seekers fail to recognize this core issue. I hear from people who say, “The companies just don’t like me!” Or, “They must not think I can do this job!”
You know, the job seeker could be totally right. The company may hate them. The company may completely think they’re unqualified. Or, judge them based on some part of their work or personal history.
Alternatively, it’s equally possible (if not more so) that nobody’s seeing the job seeker’s resume at all. It’s possible that the resume never makes it out of the online system (otherwise known as the “applicant tracking system”). Did you know that very often, a human never even sees your resume?
Does the fact that you don’t have a lot of practice looking for a job mean that you aren’t good at doing the actual job? No, in fact, in might mean just the opposite. If you haven’t looked for a job much, it could be because you’ve been really happy at your current job – or because hiring managers have always recruited you first.
So, it’s possible that you’re really great at your job – but, not so great at finding a job. As I mentioned above, they’re two different skill sets. Does that make sense?
Anyhow, before you give up on your search – or get too frustrated (or take a fallback job), try to take a step back and look at the bigger picture. That frustration you’re feeling is probably not a reflection of how good you are at what you’re doing. It may very well be with the job searching process.
I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts and Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.
Happy hunting!
Angela Copeland
@CopelandCoach
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