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CCP64: Catrina Guttery, WEGR-Rock 103

Episode 64 of the Copeland Coaching Podcast is now live!

This week, we talk with Catrina Guttery. Catrina is an On-Air Personality for legendary Memphis radio station WEGR-Rock 103 and serves as host and producer of the radio station’s local music program, Memphis Made. Previously, she was an Artist Manager at CG Music Management and Business and Artist Relations Manager at the Memphis Music Foundation.

On today’s episode, we talk about how to start a career in music, what it’s like to work in radio, and what to do if you’re a musician who wants to find a career outside of music.

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Listen and learn more! You can play the podcast here, or download it for free on Apple Podcasts or Stitcher. If you enjoy the program, subscribe today to the Copeland Coaching Podcast on Apple Podcasts or Stitcher to ensure you don’t miss an episode!

To learn more about Catrina and Rock 103, visit their website here: http://rock103.iheart.com/onair/catrina-52531.

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Featured Job: Marketing Coordinator @ Wingstop

Wingstop is seeking a Marketing Coordinator in Southaven, MS.

Implements marketing and advertising campaigns by assembling and analyzing sales forecasts: preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars. Supervises social media and delivers content via Twitter, Facebook, Email and Direct Mail. Prepares marketing reports by collecting, analyzing, and summarizing sales data. Supports team by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.

To learn more, or to apply online, visit the Wingstop job posting here.

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Featured Job: Assistant Marketing Coordinator / Media Buyer @ The Dufresne Spencer Group

The Dufresne Spencer Group is seeking an Assistant Marketing Coordinator / Media Buyer in Memphis, TN.

The Assistant Marketing Coordinator/Media Buyer’s main responsibility is to plan, negotiate and place media buys under the supervision of the Media Marketing Specialist as well as assist with all other responsibilities of the media and marketing team.

To learn more, or to apply online, visit The Dufresne Spencer Group job posting here.

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Job or No Job?

Last week, ABC Family launched a new reality TV program called “Job or No Job.” Every episode features a young job seeker who’s struggling to land their first gig.

The show is an interesting concept as it focuses on millennials. Millennials are one of the groups most likely to be unemployed, and living at home. They’re struggling to find their way in a job market filled with older, more experienced competition.

Each episode features CEO and author, Jane Buckingham. Jane coaches each candidate through their interview process, in hopes that they land a job.

The season premiere featured a young job seeker named Gabrielle McBey. Gabrielle lives in Dallas where she’s a private chef who hopes to open her own restaurant in five years.

She travels to Chicago to interview with three well-known restaurants, and we (the viewer) get a bird’s-eye view into the entire process. A number of great lessons are on display that any job seeker, young or old, should take note of.

Here are just a few:

  • Bring your resume! I know, I know. You submitted a copy of your resume during the online application process. You also forwarded a copy of it to your friend who hand delivered it to the hiring manager. And, you gave a copy to the HR person who called to setup your interview. But really, bring a copy. In fact, bring a bunch of copies. In most interviews, you are interviewed by more than one person. One is the hiring manager, and the others are doing the hiring manager a favor. Don’t assume everyone is going to print your resume. At the end of the day, you’re the one who looks unprepared!
  • First impressions matter. Employers want to hire people they like. It’s hard to really tell who’s the most qualified in an interview. But, it’s easy to decide who you like the best. Dress to impress. Show up with your game face on. Pay attention to your posture, and speak confidently.
  • Ask questions. Oh my gosh. It surprises me how often candidates don’t ask questions when they’re given the opportunity at the end of the interview. This is your chance to learn more. And, it’s an opportunity to show you’re prepared. Write your questions down and have them with you in a notebook. Not asking questions says one of two things– either you are disinterested, or you aren’t prepared. Both are bad. Ask questions!
  • Stay calm. In many interviews today, you may be asked to do something to demonstrate your abilities. I have personally been asked to do the following in interviews: solve math problems, take an IQ test, take a personality test, write a computer program, build a website, and give a presentation about myself. You may not always know every answer, but keep a good attitude and you’ll do well.
  • Prioritize. On the show, Gabrielle focused her energy on all of the things she wanted. She had a big list that included money, type of job, location, etc. Now, I’m not saying these are bad things. But! You’ve got to prioritize. It’s rare that every job you’ll be offered is exactly 100% of what you’re looking for — especially if you’re just starting out, or are changing careers.
  • Don’t swear during your interview. Enough said.
  • Don’t cry during your interview. This is also self-explanatory.
  • Don’t ask about money! So many young people make this mistake. The interview is not at all the time to ask how much money you’ll be making. Don’t do it. It’s completely inappropriate. The time to talk about money is when an offer is extended to you. Wait until then.

As you can see, Gabrielle’s job search on “Job or No Job” provided some great insight and lessons we can all learn from. And good news, on her third interview, Gabrielle received a job offer from her favorite restaurant. Congrats Gabrielle!

I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts and Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.

Happy hunting!

Angela Copeland

@CopelandCoach

Featured Job: KROC Director @ The Salvation Army

The Salvation Army is seeking a KROC Director in Memphis, TN.

The Kroc Director will provide leadership for the KROC Corps Community Center in venues of recreation, fitness, education and the arts; provide leadership to staff; oversee safety of facility, children, staff, volunteers; ensure compliance of Salvation Army policy and the Sr. Kroc Community Center Mission to optimize financial and service performance. Work closely with Memphis Area Commander/Kroc Officer in setting priorities and coordinating operational issues according to sound fiscal and budgetary requirements.

To learn more, or to apply online, visit The Salvation Army job posting here.

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Featured Job: Sr. CRM Campaign Manager & Email Strategist @ Whole Foods

Whole Foods is seeking a Senior CRM Campaign Manager and Email Strategist in Austin, TX.

The Sr. CRM Campaign Manager and Email Strategist will work collaboratively as a member of the CRM Digital Marketing team, and report to the Associate Global Director, CRM Team Lead. This role must also have experience and a strong understanding in email campaign management, setup and deployment, as they will assist in planning, overseeing and managing the execution of email marketing programs. As a strategist, this candidate will also be responsible for helping implement, measure, and report on email and CRM programs to build a unified view of our customer journey across multiple touch-points of digital engagement. The data comes from a variety of sources including ESP Email reporting (deliverability and inbox performance; email engagement), Website engagement via Google Analytics, Ecommerce, In-store redemptions/conversions, and Transactional data. This candidate will also be responsible for developing visual and quantifiable reports, dashboards, and assumptions in order to help identify new strategies or areas of opportunities for the CRM program.

To learn more, or to apply online, visit the Whole Foods job posting here.

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Featured Job: Director, Marketing Communications @ REI

REI is seeking a Director, Marketing Communications in Kent, WA.

The Director, Marketing Communications will drive the strategy and vision for the Content Marketing, Social/Earned Media, and Advertising/Local Marketing programs at REI. This role contributes to REI’s success by leading the development, execution and measurement of multi-platform marketing communication strategies—coordinating content, community (social/earned media), local marketing and advertising/emerging media planning. They will be responsible for building national and local communications strategies to support all REI marketing initiatives, including plans to support campaigns/events as well as “always on” content marketing efforts.

To learn more, or to apply online, visit the REI website here.

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Featured Job: Manager IP Leadership Development @ International Paper

International Paper is seeking a Manager IP Leadership Development in Memphis, TN.

This position is being created to accelerate the successful implementation of the IP Leadership I program for all global business and staff groups. This position reports to the Director, Global Performance and Development. Lead IP Leadership Program champions and facilitators in addressing bottlenecks and limitations to program implementation; develop change management approaches as needed.

To learn more, or to apply online, visit the International Paper job posting here.

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Loving What You Do

My latest Memphis Daily News column is out, “Loving What You Do.”

Last week, I had an experience that inspired me. I want to share it in hopes that it might inspire your day the way it has mine.

I attended a conference in Fort Worth, Texas, called the Podcast Movement. I went with relatively low expectations – to meet a few people, and to learn something to help me with the career podcast I host. What I would learn, and who I would meet, I wasn’t quite sure.

The conference lineup was impressive. Keynote speakers included Aisha Tyler from “The View” and “Girl On Guy Podcast,” Marc Maron from “WTF Podcast,” and Sarah Koenig from “Serial.” Aisha shared her process for producing and editing her own show each week. Marc shared his interesting recent experience interviewing President Obama – and what it was like to have the Secret Service scan his home. Sarah shared the amazing process behind making the hit podcast “Serial.”

But, even more than the speakers, what truly inspired me was the group of attendees.

If your work has ever sent you to training or a conference, you know what it can be like. Attendees are often disinterested. They go because their boss told them to. They cut out on the workshops early to head to the bar, and by the last day of the conference, it’s a ghost town.

But at this conference, the attendees showed up early, stayed late and were completely engaged. Some of the workshops were packed with people in chairs, standing, sitting on the floor and even standing outside the room listening.

To read my entire column, and learn more about my Podcast Movement experience, visit the Memphis Daily News website here.

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Featured Job: VP Product Development and Brand Management @ Birchbox

Birchbox is seeking a VP Product Development and Brand Management in New York, NY.

The VP Product Development and Brand Management will build a vision and plan for the development of new brands and products lines. This position will oversee a team of three in every aspect of developing new products and strategically driving them to market.

To learn more, or to apply online, visit the Birchbox website here.

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