Work With Us | 901-878-9758

LinkedIn’s Latest HR Tool: Talent Insights

The hiring landscape is continuously being reshaped by the internet and the increasing data available to employers. On October 4th in Nashville, Tennessee, LinkedIn.com unveiled their latest human resources product offering: LinkedIn Talent Insights. It will most likely impact how you, the job seeker, experiences the hiring process.

Talent Insights is a technology that will be used by the human resources department (and potentially the hiring manager) to better understand employment trends. It allows the human resources manager to pull data on demand, in real-time – in a format that’s easy to digest and is sharable. One goal is to increase collaboration between the hiring manager and company executives, so they may create more effective hiring strategies.

Eric Owski, Head of Product at LinkedIn, explained that LinkedIn developed the Talent Insights product using data from its over 530M members, representing 18K companies, 29K schools, and 50K skills.

LinkedIn will offer two reports. One shares data around the available talent pool, and one shares company data.

Here’s a window into how the talent pool portion of the product might work. If a hiring manager wants to hire a new electrical engineer, they will most likely reach out to human resources for assistance. The hiring manager will have many questions about the competition, and how likely it is that they will find the perfect engineer for the job. The new tool will enable the human resources manager to answer a number of questions for the hiring manager, including:

  • The number of electrical engineers located nearby
  • The number of electrical engineers who changed jobs recently
  • The number of job openings for electrical engineers nearby
  • How challenging it is to hire for electrical engineers

The company report within Talent Insights will provide the ability to benchmark a company’s competitors. It will allow the human resources team to research information including how many people are coming and going from a particular company. It will also provide a look into the skills the employees at a company have, and from which universities competitors’ recruit talent.

This type of data will have positive impacts on the hiring manager, human resources department, and the company overall. It will help employers to locate top talent outside of their local area. These insights may even encourage companies to adopt more flexible work environments (in order to recruit the best and brightest).

As a job seeker, these changes will likely create a ripple effect that will impact you. It may be easier for a company to find you – even when you’re not looking for a job. When you’re applying, the company may be more likely to see your resume. Companies may even choose to selectively show you job postings that they don’t show other people.

Although the full impact of these changes is yet to be seen, one thing’s for sure. The internet plays a critical role in today’s job search. Ensure you are using sites like LinkedIn, so you can win at the job search game!

Angela Copeland is a Career Coach and Founder of Copeland Coaching and can be reached at CopelandCoaching.com or on Twitter at @CopelandCoach.

How to take the perfect LinkedIn photo

Let’s be honest. LinkedIn has become a critical part of your job search. It’s a wonderful place for a number of reasons:

  1. You can research companies you’re interested in
  2. You can find employees at a particular company, and possibly even the hiring manager
  3. You can stay in touch with your old colleagues, and they can write public recommendations for you about your work
  4. You can learn which jobs companies are hiring for
  5. You can apply quickly, and learn how many other people you’re competing against

If you’ve been hesitant to join LinkedIn, don’t try to resist. It’s not the same kind of social media as Facebook or Twitter. You need to be on LinkedIn. Your future hiring manager is looking for you there, and you need to represent yourself well.

One of the most important pieces of your LinkedIn profile is the most simple: the photo. It will make a first impression. Here are the things you need to know to make it great.

  1. Have a photo. I can’t tell you how many times I see a LinkedIn profile with no profile photo. You’ve got to have a photo to show people who you are. In my case, there are many people with the same name as me. It allows my contacts to pick me out from other Angela Copelands.
  2. Your profile photo should be a real photo of you. It should not be an artistic photo of a landscape. It shouldn’t be a cartoon of you. It shouldn’t be anything but a real live photo of you.
  3. Your profile photo should only be you. Just you. Not you and your date, you and your spouse, or you and your child. This site is made to represent your professional self. Unless you plan to take your date / spouse / child to work with you, keep them for your Facebook photo.
  4. Wear work friendly attire in the photo. Don’t wear anything too casual or too formal. Go with either business casual or business attire.
  5. Smile. Face the camera. Look approachable. Unless you work in a particularly creative field, this isn’t the time to make a statement.
  6. Use a recent photo. Although that photo taken twenty years ago might be completely flattering, it’s not current. Use a current photo. Show people what you actually look like.

You get the idea. Hiring managers are visual people. Do your homework and come up with a LinkedIn photo that represents you in the best light.

But, don’t be fooled into thinking you need an expensive headshot. A friend can easily snap a photo of you that will work great. But, do have a friend do it. Selfie profile photos aren’t appropriate for LinkedIn.

I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.

Happy hunting!

Angela Copeland
@CopelandCoach