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Wow, spring is really here! This weekend was so pretty. I hope you had a chance to get out and enjoy the beautiful weather.

This weekend, I was back at home. Last week, I traveled to Worthington, Ohio (a city near Columbus) to give a TEDx Talk about career success in the face of interference. Giving the talk was a huge accomplishment. Thank you to everyone who helped me prepare along the way!

I look forward to sharing the full talk with you very soon. When it’s available, I will be sure to email you.

In the meantime, I want to touch on a related topic — measuring success. Someone recently asked me, “Angela, how do you measure the success of your work as a coach?”

It’s an interesting question. If I were going the business route only, I’d probably just measure dollars and close rates. But, coaching is different. There are more layers to it. It’s truly special. I get a chance to be part of the lives of individual people.

After I check the numbers, I look at a few things that are a little harder to quantify in Excel. First, I look at the success of my clients. Were they able to make the switch they were aiming for? Did they successfully rebrand themselves? Do they enjoy their new career? For those clients who prioritize salary, how much of a financial jump was the client able to make with their switch?

Then, I look at something I didn’t expect to be thinking about when I started Copeland Coaching. I look at referrals. Surprisingly, most of my new clients come from current or former clients. They send me their friends, their family, and their colleagues.

On a number of occasions, I have had the chance to work with three members of the same immediate family — on three separate searches. I never in a million years expected that. It’s a huge honor when this happens. An entire family is inviting you into their world, to help them get closer to their personal goals.

So, the long story short is: Was a client able to achieve their goals and transition into a better career? And, was the client happy enough to recommend the process to loved ones?

I’m very fortunate to work with my clients. I get to help play a small role and their future, and for that I’m grateful.

At the end of the day, success is something that’s measured differently in each business or industry. Regardless of your situation, it can be good to occasionally take a step back and ask yourself what success looks like where you work. What can you do to constantly improve your results?

Although this is a simple question, it really got me thinking. And, I wanted to take a few moments to share those thoughts with you.

I hope these tips have helped you. Visit to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.

Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.

Happy hunting!

Angela Copeland


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