Ancestry.com is seeking a Senior Manager, Adobe Analytics Implementation in San Francisco, CA.
The Analytics practice at Ancestry is a team of over 30 innovative web analytics professionals offering leading edge interactive product strategies, insightful analyses, and reporting services. We’re searching for a new team member to share in our passion for data and continuous measurable improvement across multiple product offerings.
Our team supports the Product organization and is focused on understanding their strategic business objectives, relating those objectives to measurable indicators, and delivering learnings that promote continuous performance improvements. Working closely with members of the Product and Engineering teams, you will explore opportunities for conversion and optimization opportunities across Ancestry websites and mobile apps.
We are looking for an experienced technical leader to work with internal clients to understand their business objectives and translate them into analytics integration requirements, then execute accordingly. This is a single, hands-on role expected to install, configure, customize and deploy the Adobe web analytics platform- meaning writing the code necessary to produce reporting. This role will own the tagging capability across the organization for the global analytics team and includes coordinating upgrades and new functionality with appropriate internal team members.
Working closely with an Adobe Evangelist who oversees the adoption of the product, the Senior Adobe Analytics Implementation Tag Manager will develop the next generation of online user behavior reporting capability. You will own the execution of best-in-class strategy of use of s.props, eVars, events, classification rules, IP excludes… across multiple sites and Report Suites, as well as maintain the solution doc describing those decisions. After an initial evaluation and implementation stage, daily activities include meeting with stakeholders to gather tracking requirements then creating customized reporting ability. This is an exciting to join Ancestry and own an important capability, from ground up, that will define our success.
To learn more, or to apply online, visit the Ancestry website.