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Fetch is seeking a Mobile Strategy Director in New York, NY.

The Mobile Strategy Director is a Dentsu Aegis Network (DAN) initiative to grow client investment in the mobile channel (to better reflect consumer time spent with mobile media) by enabling better mobile planning, buying, implementation and measurement across the various operating agencies.

It is one of a number of transversal capability stacks (including TV Stack, Social Stack, Content Stack and Data Stack) that forms part of a new DAN operating model for delivering a joined-up marcomms service proposition to clients.

The Mobile Strategy Director is intended to offer three key areas of support to help DAN agencies to increase their clients investment in the channel.

  • Mobile Experience helping clients design and develop the right mobile content assets, experiences & platforms (paid & owned media)
  • Mobile Engagement helping clients invest the right level of media budget in mobile within the right mobile channels at the right moments to achieve their brand & business objectives
  • Mobile Effectiveness helping clients understand the influence and impact of mobile media investment on their brand and business success

The Mobile Stack capabilities and services will be delivered through the mobile / media / measurement expertise within DAN, mainly coming from Fetch (as the mobile expert agency within the network), and mobile-specific support from DAN (Amplifis) key global media partners such as Facebook, Google, Twitter, Yahoo!, Amazon.

To learn more, or to apply online, visit the Fetch website.


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