Zipcar is seeking a Director of Digital Marketing in Boston, MA.
Reporting directly to the VP of Marketing, the Director, Digital Marketing & Member Acquisition is responsible for the fiscal and operational oversight, leadership, and management of member acquisition & digital marketing strategies for Zipcar. This person will be responsible for setting the strategic direction and overseeing execution of our acquisition marketing efforts to achieve member targets and overall business objectives. The Director, Digital Marketing & Member Acquisition is directly responsible for managing the acquisition team and supporting agencies, defining the ideal media mix, identifying and aligning with key partners to deliver new member acquisition streams, and meet the company’s cost-per-acquisition goals. He/she will be expected to monitor and analyze key business metrics, and take appropriate action based upon findings. The Director will work closely with the FP&A team, Operations, Product, Sales and local markets on strategies and results reporting related to new member acquisition. The Director will develop and maintain relationships with key marketing partners, and be tasked with identifying and creating strategic plans that provide the platform for driving awareness, consideration and purchase intent among high-value prospect segments. The Director will need to be capable of working with all levels of the organization and across Zipcar globally to champion and apply best practices including business partners, senior management, and employees.
To learn more, or to apply online, visit the Zipcar website.