The Director, Digital Merchandising contributes to REI’s success through the development of digital merchandising strategies that support REI’s aggressive digital retail growth plans. Leads the Activity Merchandising, Program Merchandising, Customer Relevance and Findability teams. Responsible for driving sales and increasing conversion across digital properties, working in partnership with the Merchandising, Marketing, Customer Experience and Product Management teams. Drives the adoption of a customer centric mindset by leading the development of business requirements that will evolve the customer experience making it easier and more compelling to do business with REI. Work across the company to build broad understanding and support for digital merchandising strategies, best practices and priorities, and the impact they will have on the company. Identify solutions that best position REI for success in the changing consumer marketplace.
This position is based in Kent, WA. To learn more, or to apply online, visit the REI website here.
Author: Angela Copeland
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