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Fender is seeking a Social Media Director in Los Angeles, CA.

As the Social Media Director for Fender Musical Instruments Corporation, you’ll have the chance to:

  • Develop FMIC’s social media strategy and lead the charge in execution of social media management
  • Help to define and implement online marketing initiatives including a mix of search engine optimization (SEO), email, search engine marketing, behavioral targeting, social, engagement, display advertising and other emerging interactive media
  • Manage, monitor, create and execute all key social media messaging on Twitter, Facebook, Pinterest, Instagram, Vine, & YouTube
  • Delegate roles, amongst team, to provide engaging content with a strong brand voice for social media channels and synergy among all platforms
  • Measure and analyze campaign metrics with the goal of adjusting tactics to optimize traffic, conversion rates and overall performance
  • Manage analytics, reporting and dashboards to maximize the social experience for all customers; leverage insight to identify opportunities for improvement and rationale for business decision making
  • Provide engaging content with a strong brand voice for social media channels and execute daily posts staying current on what’s trending online and what people are talking about
  • Work with Merchant and Marketing teams to develop monthly content calendar for all social media platforms
  • Blogger Relations (in other words leveraging partnerships to develop cross-promotional opportunities)

To learn more, or to apply online, visit the Fender website here.

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