Warner Bros. Entertainment Group is seeking a Director of Marketing Channel Management in Burbank, CA.
Warner Bros. Digital seeks a Director, Marketing Channel Management for the Consumer Intelligence department. Warner Bros. engages with hundreds of millions of consumers around the world on web, mobile, television and movie screens. The Warner Bros. Consumer Intelligence (WBCI) team aggregates and analyzes data generated by these platforms to inform digital advertising strategies for Warner Bros. Theatrical, Home Entertainment, Digital Entertainment Group and Interactive Entertainment divisions.
The Director, Marketing Channel Management is data-savvy marketer with substantial experience working with data management and ad technologies. S/he will be responsible for demonstrating the effectiveness of a data-informed marketing strategy. S/he will be hands-on working directly with data management and marketing tools and the teams that support them. S/he will be responsible for constantly discovering and testing new and creative ways to support each division.
S/he will be the point of contact for e-mail marketing, publisher ad sales and studio marketing team. S/he will be responsible for the design, configuration, and ongoing administration of data-informed campaigns executed on the studio’s ESP, SSP and DSP’s. S/he will be responsible for gathering data import / export requirements, monitoring and optimizing KPIs and developing actionable reports and insight. S/he will work directly with the marketing, technology, vendor and business teams to define and implement changes to systems as required to apply data more effectively.
To learn more, or to apply online, visit the Warner Bros. job posting here.
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