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My latest Memphis Daily News column is out, “Personal Brand Building.”

When’s the last time you thought of yourself as a brand? If you were a car, would you be a Ford or a Mercedes? Would you be a SUV or a convertible?

When you’re job seeking, it’s strange to think of yourself as a brand or a product. It would make the most sense if all hiring decisions were based on your abilities and whether or not you could do the job.

Unfortunately, you’re typically not the only one who can do a particular job. So, you need to look for a way to differentiate yourself. Your personal brand can help you do just that.

To learn more about how to build your personal brand, read my entire Memphis Daily News column here.

In preparation for the upcoming Multicultural Career Expo, I will be presenting a free “Building Your Personal Brand” workshop that is open to the community. It will be held at Christian Brothers University in Buckman Hall on Tuesday, Feb. 24, at 6 p.m. For more information, visit www.CareerExpoMemphis.com.

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Author: Angela Copeland

Angela Copeland is Founder and Coach for Copeland Coaching, a great way to jump start your job search. Follow her on Twitter @CopelandCoach for tips on finding the perfect job for you.