Copeland Coaching | Featured Job Posting: Dir. of Direct Response Marketing @ ServiceMaster - Copeland Coaching

Featured Job Posting: Dir. of Direct Response Marketing @ ServiceMaster

August 20, 2014 | Posted in:Job Posting | By:

August 20, 2014 | Posted in:Job Posting

ServiceMaster is seeking a Director of Direct Response Marketing in Memphis, TN.

This role leads the development and implementation of key strategic direct response marketing initiatives including brand campaigns, digital campaigns, SEO, social media, and marketing agency engagement. Designs and executes marketing plans in support of business strategy.

Responsibilities:
1. Leads the development and implementation of key strategic direct response marketing initiatives including brand campaigns, digital campaigns, SEO, social media, and marketing agency engagement.
2. Designs and executes marketing plans in support of customer acquisition business strategy.
3. Leads the evaluation of the effectiveness of direct response marketing plans and recommends changes as necessary.
4. Manages assigned budgets and ensures that key financial performance metrics are met.
5. Integrates direct response strategies and tactics across channels to achieve acquisition, retention and service targets.
6. Presents ideas and recommendations to senior leadership. Provides quantitative analysis to support proposals.
7. Manages and develops staff.
8. Manages multiple agency relationships.

To learn more, or to apply online, visit the ServiceMaster posting here.

servicemaster logo

Angela Copeland is Founder and Coach for Copeland Coaching, a great way to jump start your job search. Follow her on Twitter @CopelandCoach for tips on finding the perfect job for you.

Score Your Dream Job

Enter your e-mail to download my free Job Interview Prep Checklist.