St. Jude Children’s Research Hospital is searching for a Director of Multicultural Marketing in Memphis, TN. This position falls under their fundraising arm, ALSAC.
This person leads implements and measures ALSAC’s African American marketing and business development strategy in the United States. Works collaboratively across ALSAC Divisions to execute fully integrated multicultural campaigns and total market strategies by engaging the African American audience via consistent and culturally-relevant messaging, building and developing national partnerships, creating innovative opportunities, and connecting across multi-channel platforms to generate revenue, diversify ALSAC’s donor file, and increase awareness. Works closely with the Sr. Director of Multicultural Marketing and Business Development to ensure all strategies and tactics are aligned with the organization’s Strategic Plan, as well as the Development and Marketing plans. Leads internal team and external partners to develop and implement African American strategies in compliance with stated fundraising goals.
To learn more, or to apply online, visit the St. Jude posting here.
Author: Angela Copeland
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