St. Jude (ALSAC) is seeking a Director – Hispanic Marketing and Business Development in Memphis, TN.
This person is responsible for leading, implementing and measuring ALSAC’s Hispanic marketing and business development strategy in the U.S. Hispanic market and Puerto Rico. Works collaboratively across ALSAC Divisions to execute fully integrated multicultural campaigns and total market strategies by engaging the audience via consistent and culturally-relevant messaging, building and developing national partnerships, creating innovative opportunities, and connecting across multi-channel platforms to generate revenue, diversify ALSAC’s donor file, and increase awareness. Works closely with the Sr. Director of Multicultural Marketing and Business Development to ensure all strategies and tactics are aligned with the organization’s strategic plan, as well as the Development and Marketing plans. Leads internal team and external partners to develop and implement strategies in compliance with stated fundraising goals.
To learn more, or to apply online, visit the St. Jude (ALSAC) posting here.
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