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My latest Memphis Daily News column is out, “Cleaning Off the Cobwebs.” In it, I discuss proactively cleaning up your personal brand.

When new jobseekers start their search for the perfect opportunity, they’re often met with one of two concerns. Either “I’m too old” or “I’m too young.” Those who are older feel their experience will be overlooked because they have too many gray hairs. Those who are young feel their lack of experience will trump their abilities.

Whether you’re young or old, you’re in a similar situation. Ironically, many interviewers aren’t great at guessing your age. They use cues and information you provide. You heard that right. They often guess your age based on your own actions. The question then becomes, “What can I do to change this perception?”

To read the entire article and get tips on spring cleaning your personal brand, visit the Memphis Daily News site here.

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