ALSAC, the fundraising arm of St. Jude, is seeking a Senior Director of Brand Strategy. If you haven’t heard of ALSAC before, they have been the exclusive fund-raising organization of St. Jude Children’s Research Hospital since 1957. ALSAC is also the third largest healthcare related charity in the United States. When a position comes open there, it’s a special opportunity. If you have a background in brand strategy and an interest in non-profit, you should check this out.
This person will be responsible for overseeing development of high level integrated, multi-channel brand strategies with the goal of promoting St. Jude’s brand awareness and fundraising efforts. This person works closely with Vice President of Brand Marketing to ensure strategy and of the St. Jude brand is aligned with organization’s Strategic Plan and is positioned to positively impact critical brand metrics.
They will also lead a team of brand strategists in the development and execution of hundreds of fundraising programs and thousands of individuals projects annually. They will use industry best practices to develop and refine multiple processes for work flow, systems analysis, process mapping and trouble shooting roadblocks in an effort to ensure a streamlined process for strategy development and execution while protecting and consistently promoting the St. Jude brand.
To learn more, and to apply online, visit the ALSAC website here.