by Angela Copeland | Jun 13, 2016 | Advice, Newsletter, Relocation

The thought of moving to a new city can be one of the most energizing and most scary thoughts. Especially once you’ve settled down in a place for a few years, how do you pick a new city? How do you decide where to go? And furthermore, how do you get there?
Here are a few tips on choosing and successfully moving to a new city:
- Start with a broad list of cities that seem interesting. Write the cities down that you come up with.
- Create a list of things that are important to you. When you pick a new city to move to, it’s often based on lifestyle choices. Your list might include things like the quality of the public schools, the cost of living, the crime rate, and more. Decide what’s the most important to you and look up the stats for each city. You can find these things on the Census Bureau website, or on local government sites.
- Narrow your list of cities and start visiting them. Nothing can help you to decide where to move, and where NOT to move than by visiting the cities on your list. But, don’t make the mistake of being a tourist. Stay at a place you find on AirBnB.com, so you’ll live with the locals. Go to local events that you would attend if you were back home. Try things like networking events, yoga classes, dance lessons, or cooking classes.
- Once you have decided on a target city, research the companies there. Create a list of the companies you want to target.
- Now that you have your target list of companies, go again. But, this time, setup networking meetings with local hiring managers. Even if you don’t know them personally, reach out on LinkedIn. Explain that you’ll only be in town for a week, but that you’d love to take them out for a coffee to learn more about their business. Not everyone will respond, but those who do have the potential to turn into real connections.
Moving can be tough. Above all, don’t apply online and expect for things to just work out. If you’re not local, you’re not known. Companies prefer to hire local candidates if they can. They can find them through their existing network, they don’t have to pay relocation, and the candidate can start working sooner.
And, speaking of relocation — Decide how important paid relocation is to you. If you don’t want relocation costs to make or break an offer, start saving now. Get a quote from a local moving company so that you’ll have an idea of what to expect.
Going in person can set you apart from other candidates. It can make you more than just a resume. It can sometimes be just enough to get the hiring manager to hire you before they hire someone else.
And, one last note: If it’s your dream to move abroad, learn the rules. Different countries are easier or harder to immigrate to. They may have rules about the kind of work you can do, the age you must be, etc. From my experience, it seems to be easier to relocate from the U.S. to Australia than to Europe, for example — but, only if you are under a certain age.
Bottom line: Do your homework and take the extra steps you need to in order to turn your moving dream into a reality.
I hope these tips have helped you. Visit CopelandCoaching.com to find more tips to improve your job search. If I can be of assistance to you, don’t hesitate to reach out to me here.
Also, be sure to subscribe to my Copeland Coaching Podcast on Apple Podcasts or Stitcher where I discuss career advice every Tuesday! If you’ve already heard the podcast and enjoy it, please consider leaving a review in Apple Podcasts or Stitcher.
Happy hunting!

Angela Copeland
@CopelandCoach

by Angela Copeland | Jun 13, 2016 | Job Posting
MAA is seeking a Vice President of Talent and Employee Relations in Memphis, TN.
The Vice President of Talent and Employee Relations is responsible for developing and executing MAA’s strategy for talent acquisition, management, and support including recruiting, employee relations, and retention. This position reports directly to the Chief Human Resources Officer and is responsible for managing a team of 3 to 6 employees. This position is a key leadership role in HR responsible for supporting the implementation of MAA’s People Strategy. The successful candidate will embody and work to reinforce MAA’s values throughout all aspects of HR.
To learn more, or to apply online, visit the MAA website.

by Angela Copeland | Jun 13, 2016 | Job Posting
BuzzFeed is seeking a Director of Operations in Los Angeles, CA.
This is a mid-level position well suited to a curious individual excited for the prospect of managing the challenges that come from a quickly growing company. The ideal candidate will be a self-starter, will bring energy and passion to everything they do, and won’t be afraid to roll up his/her sleeves to tackle projects both big and small.
To learn more about the opportunity, or to apply online, visit the BuzzFeed website.

by Angela Copeland | Jun 12, 2016 | Job Posting
Zappos is seeking a Manager of SEO in Las Vegas, NV.
Zappos is looking for an experienced SEO Manager that can optimize the Zappos family websites to maximize their true SEO potential. Also, this person would manage, mentor and hire talented SEO individuals that would help to contribute to the success of SEO. We are looking for a hands-on professional with excellent problem solving skills that has knowledge of various SEO reporting & analytical platforms.
To learn more, or to apply online, visit the Zappos website.
by Angela Copeland | Jun 11, 2016 | Job Posting
Netflix is seeking a Director of Advertising Science in Los Gatos, CA.
We need a senior leader to drive these efforts. While progress has been made, there are huge opportunities to expand our toolkit, work more closely with new markets, and grow a team that will have a big impact on the business.
To learn more, or to apply online, visit the Netflix website.

by Angela Copeland | Jun 10, 2016 | Job Posting
HBO is seeking a Vice President of HBO Programming in Los Angeles, CA.
This position is responsible for identifying talent, developing new projects and covering current Comedy Series on HBO.
RESPONSIBILITIES:
- Work alongside the rest of the Comedy team to build and maintain the slate.
- Manage & oversee the development of original content.
- Work closely with other departments to create, staff and produce ongoing series for the network..
- Identify new talent that fits within the HBO Comedy brand, by cultivating relationships within the industry and scouting for material outside of the traditional sources.
To learn more, or to apply online, visit the HBO website.

by Angela Copeland | Jun 10, 2016 | Job Posting
Purina is seeking a Competitive Intelligence Manager in St. Louis, MO.
In your role as a Manager of Competitive Intelligence, you will be responsible for delivering high quality insights around market and competitive activity to inform business decisions, identify sources of competitive advantage and mitigate business risks, resulting in significant strategic impact. As a member of the North American Competitive and Market Intelligence team, you will act as a key partner to, and strategic business liaison for, internal stakeholders around the collection, analysis, and reporting of information and insight to enhance business planning and decision making.
To learn more, or to apply online, visit the Purina website.

by Angela Copeland | Jun 9, 2016 | Job Posting
Nike is seeking a Director of Retail Business Analytics of Stores in Portland, OR.
As the Director of Business Analytics you will be at the heart of the Brick & Mortar business and will help the global stores team make decisions that will drive performance, directly leading to the accomplishment of annual goals. You will support the Vice President/General Manager drive insights and will be the point person on understanding the Nike Stores business. You’ll leverage reporting tools and ad hoc analysis to pull out relevant data, provide trending reporting, and evaluate metrics to help the teams drive their business. You’ll forecast and report business key performance indicators (KPIs) to the senior leadership team and will partner with the Global Advanced Analytics team to deliver analysis and insights. Representative projects include building budgets and long term revenue models in partnership with merchandising and planning leadership, analyzing impact of service on store conversion, and finding opportunities to drive growth.
To learn more, or to apply online, visit the Nike website.

by Angela Copeland | Jun 9, 2016 | Job Posting
AT&T is seeking a Lead Channel Manager in Dallas, TX.
AT&T Lead Channel Manager is responsible for designing, developing and driving competitive channel strategies, terms and conditions and channel marketing programs designed to enhance the productivity, revenues, revenue attainment, profitability and overall performance of the channels. The AT&T Lead Channel Manager is a seasoned industry expert and is able to understand the customers buying behaviors and demographics and leverages this information in designing and developing new offer requirements, building sales tools and incentives, driving customer events and demand generation activities and general channel activation.
To learn more, or to apply online, visit the AT&T website.

by Angela Copeland | Jun 8, 2016 | Advice, Career Corner Column, Media

When we’re looking for a new job, we often spend all our time perfecting our resume and applying online to random openings. These tactics can sometimes work, but is there a better way? What about the times when we’re ready for a career change, but aren’t quite sure where to look for something new?
There’s a very special way to boost your search strategy. It’s cheap and easy to do. It can even be fun. In fact, you may be doing it already and don’t even realize it. The secret is called “informational interviewing.”
At first glance, informational interviewing may sound quite intimidating. After all, this phrase contains the word interview. In reality, informational interviews are quite relaxed. They’re more of an educational exercise than anything else.
Instead of calling them informational interviews, perhaps we should rename them “get to know someone new who works in a different industry or company than you do” or more simply, “networking.” Networking sounds a bit more reasonable, doesn’t it?
To set up informational interviews, reach out to those people you’d like to learn more about. Perhaps they work in an interesting industry, or maybe they have a particular job title that peaks your curiosity. Give the person a call, send an e-mail, or write a note on LinkedIn. Tell them that you admire their work, and would be grateful if they’d take just a few minutes to speak with you over the phone. If they seem especially receptive, ask them if you can take them for a coffee, or if you can meet in person at their office.
Before the meeting, do your homework. Learn everything you can about their career and their company. Come prepared with a list of questions. If you aren’t sure what to ask, think of things you’d like to know that will help you to understand more about their company, or more about their career path.
Sample questions include: How did you get into marketing? What convinced you to work at your company? What was the process like for you to switch your career path? What do you like the most about your job?
Be prepared to answer questions about yourself too. The most common question is, “Tell me about yourself.” If you aren’t sure what you want to do next, be honest. However, avoid confusing the other person. The fastest way to do this is to provide a laundry list of possibilities for what you want to do next. If you have a few specific choices in mind, speak about the one most relevant to the person you’re talking to.
Be conscious of time. Show up a little early, and be careful not to keep the person too long. Afterward, send a thank you e-mail and a hand written thank you note. And, don’t forget to connect to the person on LinkedIn and to check in occasionally. The connections created from an informational interview can often turn into a new job offer in the long run.
Angela Copeland is CEO and founder of Copeland Coaching and can be reached at CopelandCoaching.com or on Twitter at @CopelandCoach.
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