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Featured Job: Director of Service Strategy @ Target

Target is seeking a Director of Service Strategy in Minneapolis, MN.

Leads the Services team in Store Operations that is responsible for the strategic direction of the service strategy and initiatives including the development of all programs and process impacting the store. Oversees team responsible for strategy development and prioritization of partner initiatives to prepare them for chain-wide implementation and rollout. Serves as a leadership resource for Store Operations expertise to internal HQ and Field senior leaders.

To learn more, or to apply online, visit the Target website.

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Featured Job: Director of Trolley Operations, MATA

The Memphis Area Transit Authority is seeking a Director of Trolley Operations and Maintenance in Memphis, TN.

Provides management and oversight of systems operations and maintenance of the Main Street Trolley system, consistent with FTA and TDOT requirements and regulations. Oversees day-to-day operations, manages and coordinates maintenance, repair and safety of all trolleys and facilities, systems, structures, equipment, grounds and other transit related amenities. Works with managers, and departments to address safety, security, service quality, training and development, scheduling and personnel needs. Manages and coordinates all safety issues related to the rail functionality of the trolley system.

To learn more, or to apply online, visit the MATA website.

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Featured Job: Media Strategist @ Match.com

Match.com is seeking a Senior Social Media Strategist in Dallas, TX.

This position will serve as the social expert and brand ambassador for the Match and PeopleMedia social voice in the market. This is a hands-on role, responsible for championing the social strategy and implementing it.

The Senior Social Media Strategist will part of, and collaborate with, the marketing team behind the world’s largest online dating company — including communications, online marketing, offline marketing and product marketing – as they all work to drive the digital footprint for Match.

To learn more, or to apply online, visit the Match website.

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Featured Job: Engineering Manager @ Trunk Club

Trunk Club is seeking an Engineering Manager in Chicago, IL.

We’re building the future of retail, enabled through technology. Come talk to us if you’re interested in creating lightweight single-responsibility apps, building advanced Javascript MV*-powered front-ends, leveraging graph databases and machine learning, and creating amazing user experiences for users both internal and external.

We are polyglots, using the best tool for the problem at hand. You’ll see languages and technologies like Ruby, Sidekiq, ES6, React, Postgres with hstore and json, Sinatra, Redis, Swift, Android, Docker, Ansible, and Elastic Search.

Most importantly we want developers and leaders that have a keen business sense and an entrepreneurial attitude. We work directly with the business to build solutions that solve real problems and want engineers that can thrive in an environment where you’re in the driver’s seat to create something amazing.

To learn more, or to apply online, visit the Trunk Club website.

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Say No to Gimmicks

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There seems to be a rumor about job searching floating around. Have you heard? Finding a job is easy. It’s easy as long as you format your resume in a very specific way, and you include the perfect phrases on your LinkedIn profile. There’s a very specific way that all recruiters want your resume to be formatted, and there are specific keywords they’re all looking for. Every successful job seeker knows these rules, and they’re not hard to learn.

If this sounds too good to be true, it’s because it is. I tell every job seeker I meet with, “If you showed your resume to ten people, you would get ten opinions. There’s no one way to write a resume.” The same applies for your entire search. Sure, there are guidelines. There are best practices. But there’s no one specific layout or one specific set of words that’s going to turn your entire job search around.

I’m not sure why these rumors exist, other than maybe they make sense of a process that can at times feel senseless. They put control back in just when you’re feeling out of control. In reality, there is no one way to perform an effective job search. There are many ways. There are many options that can work.

What always works is a strategy to never give up. What works is trying various avenues until one does work. And, there are a few good general guidelines to keep in mind.

First, manage your personal brand. When it comes to job searching, perceptions are reality. Your personal brand is impacted both in the online world, and in real life. Do a thorough check on Google to see what a recruiter might learn about you if they looked around. If you find questionable content, do your best to remove it or change it.

In the offline world, think of things like your appearance, and other first impressions, such as how you shake hands or leave voicemail. Take the time to write thank you notes to those who help you. Keep in touch with those you care about.

When it comes to your resume and LinkedIn, be sure they’re up to date. Check their accuracy. Ensure that you’re including detailed information, but write them in such a way that someone outside of your current industry could understand them.

Job seeking is not an overnight endeavor. It takes time. It takes persistence. And, when you do land your dream job, it’s not going to be because you followed a gimmicky idea about how to write the perfect resume, or that you stuffed your LinkedIn profile with the right keywords. Your resume and LinkedIn profile are two pieces to a larger pie. They can help to support your case for getting a job, but these things alone will likely not land you your next gig.

The next time you hear a suggestion that sounds like a gimmick, keep things in perspective. Consistency, persistence, and networking is what will work – every time.

Angela Copeland is CEO and founder of Copeland Coaching and can be reached at CopelandCoaching.com.